Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Niches 3 Oct
Of 161 niches with 100+ launches at $10 to $20, 53 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.53 of 161 niches beat the 20 in 100 base rate.53 beat the base rate.
Typical launch, all prices, first year $552
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
161 of 4,635 niches have 100+ launches at $10 to $20. 88 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 20 in 100878 of 4,304 | $10,978 | $287,297 | 4,304 | |||
| 1 | First-Person + Immersive Sim34 in 100 earned $100k+, from 101 launches | 34 in 10034 hits | $24,902 | $903,041 | 101 | none | Pin First-Person + Immersive Sim |
| 2 | First-Person + Simulation32 in 100 earned $100k+, from 154 launches | 32 in 10050 hits | $36,094 | $865,984 | 154 | none | Pin First-Person + Simulation |
| 3 | Life Sim + Simulation32 in 100 earned $100k+, from 162 launches | 32 in 10052 hits | $38,636 | $516,035 | 162 | none | Pin Life Sim + Simulation |
| 4 | Sandbox + Simulation31 in 100 earned $100k+, from 183 launches | 31 in 10057 hits | $32,140 | $469,576 | 183 | none | Pin Sandbox + Simulation |
| 5 | Roguelike + Roguelite31 in 100 earned $100k+, from 236 launches | 31 in 10072 hits | $25,591 | $720,790 | 236 | none | Pin Roguelike + Roguelite |
| 6 | Management + Strategy29 in 100 earned $100k+, from 110 launches | 29 in 10032 hits | $26,622 | $348,092 | 110 | none | Pin Management + Strategy |
| 7 | Action + Action Roguelike29 in 100 earned $100k+, from 128 launches | 29 in 10037 hits | $17,627 | $588,265 | 128 | none | Pin Action + Action Roguelike |
| 8 | Exploration + Sandbox28 in 100 earned $100k+, from 102 launches | 28 in 10029 hits | $16,387 | $676,474 | 102 | none | Pin Exploration + Sandbox |
| 9 | Action + FPS27 in 100 earned $100k+, from 147 launches | 27 in 10040 hits | $10,523 | $811,677 | 147 | none | Pin Action + FPS |
| 10 | Immersive Sim + Simulation26 in 100 earned $100k+, from 205 launches | 26 in 10054 hits | $19,872 | $425,002 | 205 | none | Pin Immersive Sim + Simulation |
| 11 | Card Game + Deckbuilding25 in 100 earned $100k+, from 117 launches | 25 in 10029 hits | $25,522 | $599,192 | 117 | none | Pin Card Game + Deckbuilding |
| 12 | Adventure + Pixel Graphics25 in 100 earned $100k+, from 167 launches | 25 in 10041 hits | $24,657 | $468,476 | 167 | none | Pin Adventure + Pixel Graphics |
| 13 | RPG + Roguelike24 in 100 earned $100k+, from 115 launches | 24 in 10028 hits | $17,140 | $528,278 | 115 | none | Pin RPG + Roguelike |
| 14 | Horror + Psychological Horror24 in 100 earned $100k+, from 151 launches | 24 in 10036 hits | $14,458 | $276,289 | 151 | none | Pin Horror + Psychological Horror |
| 15 | Exploration + Story Rich24 in 100 earned $100k+, from 157 launches | 24 in 10037 hits | $18,907 | $334,165 | 157 | none | Pin Exploration + Story Rich |
| 16 | First-Person + Horror23 in 100 earned $100k+, from 118 launches | 23 in 10027 hits | $12,514 | $297,290 | 118 | none | Pin First-Person + Horror |
| 17 | Simulation + Strategy23 in 100 earned $100k+, from 231 launches | 23 in 10052 hits | $12,845 | $264,189 | 231 | none | Pin Simulation + Strategy |
| 18 | Action + First-Person22 in 100 earned $100k+, from 169 launches | 22 in 10038 hits | $4,326 | $561,226 | 169 | none | Pin Action + First-Person |
| 19 | Card Game + Strategy22 in 100 earned $100k+, from 135 launches | 22 in 10030 hits | $22,446 | $413,191 | 135 | none | Pin Card Game + Strategy |
| 20 | 2D + Pixel Graphics22 in 100 earned $100k+, from 227 launches | 22 in 10049 hits | $14,934 | $410,243 | 227 | none | Pin 2D + Pixel Graphics |
| 21 | Action + RPG21 in 100 earned $100k+, from 163 launches | 21 in 10035 hits | $7,395 | $283,575 | 163 | none | Pin Action + RPG |
| 22 | Exploration + Simulation21 in 100 earned $100k+, from 117 launches | 21 in 10025 hits | $14,934 | $462,452 | 117 | none | Pin Exploration + Simulation |
| 23 | Exploration + RPG21 in 100 earned $100k+, from 192 launches | 21 in 10041 hits | $14,792 | $293,138 | 192 | none | Pin Exploration + RPG |
| 24 | Adventure + First-Person20 in 100 earned $100k+, from 163 launches | 20 in 10032 hits | $7,087 | $297,290 | 163 | none | Pin Adventure + First-Person |
| 25 | 3D + First-Person19 in 100 earned $100k+, from 207 launches | 19 in 10040 hits | $5,365 | $229,803 | 207 | none | Pin 3D + First-Person |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.