Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $178,490 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.8M top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets244 outHide small samples547 out

1,116 of 4,635 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 63 in 100 earned $100k+, from 30 launches 63 in 10019 hits $168,434 $910,583 30 1-hitSmall Pin Building + Life Sim
2 60 in 100 earned $100k+, from 50 launches 60 in 10030 hits $174,175 $2,801,082 50 Audience Pin Casual + Cozy
3 59 in 100 earned $100k+, from 54 launches 59 in 10032 hits $148,133 $1,696,936 54 Audience Pin Cozy + Relaxing
4 56 in 100 earned $100k+, from 36 launches 56 in 10020 hits $127,557 $1,078,873 36 Small Pin Cozy + Simulation
5 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits $178,490 $634,319 31 Small Pin Cinematic + Story Rich
6 53 in 100 earned $100k+, from 30 launches 53 in 10016 hits $115,807 $2,378,305 30 SmallAudience Pin Cooking + Simulation
7 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $159,393 $2,013,297 32 Small Pin Online Co-Op + Simulation
8 53 in 100 earned $100k+, from 34 launches 53 in 10018 hits $132,982 $1,437,172 34 SmallAudience Pin Base Building + Tower Defense
9 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits $119,820 $1,046,113 33 Small Pin Life Sim + Open World
10 49 in 100 earned $100k+, from 53 launches 49 in 10026 hits $97,357 $925,859 53 1-hit Pin Base Building + City Builder
11 49 in 100 earned $100k+, from 35 launches 49 in 10017 hits $61,659 $892,533 35 1-hitSmall Pin Automation + Crafting
12 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits $75,288 $2,013,297 34 Small Pin First-Person + Multiplayer
13 47 in 100 earned $100k+, from 32 launches 47 in 10015 hits $59,810 $357,048 32 Small Pin Automation + Strategy
14 47 in 100 earned $100k+, from 79 launches 47 in 10037 hits $89,600 $1,046,113 79 none Pin Multiplayer + Online Co-Op
15 46 in 100 earned $100k+, from 52 launches 46 in 10024 hits $90,448 $608,452 52 1-hit Pin Economy + Immersive Sim
16 46 in 100 earned $100k+, from 52 launches 46 in 10024 hits $77,587 $1,844,473 52 1-hitAudience Pin First-Person + Management
17 46 in 100 earned $100k+, from 48 launches 46 in 10022 hits $81,076 $925,859 48 Small Pin Economy + Sandbox
18 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits $48,085 $445,337 31 Small Pin Automation + Resource Management
19 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits $36,503 $1,314,605 31 Small Pin Roguelike + Tower Defense
20 45 in 100 earned $100k+, from 40 launches 45 in 10018 hits $48,085 $854,947 40 1-hitSmall Pin Automation + Simulation
21 45 in 100 earned $100k+, from 58 launches 45 in 10026 hits $65,609 $2,378,305 58 none Pin Multiplayer + Simulation
22 44 in 100 earned $100k+, from 36 launches 44 in 10016 hits $56,662 $873,511 36 Small Pin Cozy + Exploration
23 44 in 100 earned $100k+, from 34 launches 44 in 10015 hits $59,777 $488,953 34 Small Pin Economy + Resource Management
24 43 in 100 earned $100k+, from 37 launches 43 in 10016 hits $50,134 $614,301 37 Small Pin Base Building + Colony Sim
25 43 in 100 earned $100k+, from 49 launches 43 in 10021 hits $56,662 $704,525 49 Small Pin Cozy + Cute
26 43 in 100 earned $100k+, from 35 launches 43 in 10015 hits $35,679 $854,947 35 Small Pin Automation + Sandbox
27 42 in 100 earned $100k+, from 33 launches 42 in 10014 hits $38,537 $488,953 33 1-hitSmall Pin City Builder + Resource Management
28 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits $56,479 $1,038,633 81 none Pin Co-op + Multiplayer
29 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits $67,813 $621,994 81 none Pin Immersive Sim + Management
30 42 in 100 earned $100k+, from 74 launches 42 in 10031 hits $69,506 $925,859 74 1-hit Pin Management + Sandbox
31 42 in 100 earned $100k+, from 43 launches 42 in 10018 hits $48,629 $549,260 43 1-hitSmall Pin City Builder + Sandbox
32 41 in 100 earned $100k+, from 41 launches 41 in 10017 hits $59,810 $910,583 41 1-hitSmall Pin Building + Immersive Sim
33 41 in 100 earned $100k+, from 80 launches 41 in 10033 hits $66,391 $910,583 80 1-hit Pin Immersive Sim + Life Sim
34 41 in 100 earned $100k+, from 39 launches 41 in 10016 hits $43,540 $488,953 39 1-hitSmallAudience Pin City Builder + Management
35 41 in 100 earned $100k+, from 81 launches 41 in 10033 hits $51,218 $854,947 81 none Pin Open World + Sandbox
36 41 in 100 earned $100k+, from 86 launches 41 in 10035 hits $49,632 $621,994 86 none Pin Building + Management
37 41 in 100 earned $100k+, from 64 launches 41 in 10026 hits $54,706 $1,078,873 64 none Pin Open World + Simulation
38 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits $52,645 $1,844,473 32 Small Pin First-Person + Online Co-Op
39 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits $75,352 $784,231 32 1-hitSmall Pin Simulation + Trading
40 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $48,085 $854,947 42 1-hitSmall Pin Automation + Base Building
41 40 in 100 earned $100k+, from 55 launches 40 in 10022 hits $47,230 $854,947 55 1-hit Pin Base Building + Simulation
42 40 in 100 earned $100k+, from 30 launches 40 in 10012 hits $47,539 $589,169 30 Small Pin Action-Adventure + Roguelite
43 40 in 100 earned $100k+, from 48 launches 40 in 10019 hits $22,447 $811,677 48 Small Pin Action + Sandbox
44 40 in 100 earned $100k+, from 48 launches 40 in 10019 hits $63,555 $588,265 48 1-hitSmall Pin Action Roguelike + Dungeon Crawler
45 39 in 100 earned $100k+, from 71 launches 39 in 10028 hits $44,527 $854,947 71 1-hit Pin Base Building + Sandbox
46 39 in 100 earned $100k+, from 84 launches 39 in 10033 hits $62,335 $608,452 84 1-hit Pin Life Sim + Management
47 39 in 100 earned $100k+, from 31 launches 39 in 10012 hits $18,811 $462,452 31 Small Pin Exploration + Roguelite
48 39 in 100 earned $100k+, from 31 launches 39 in 10012 hits $39,844 $520,221 31 Small Pin Multiple Endings + Simulation
49 39 in 100 earned $100k+, from 31 launches 39 in 10012 hits $25,079 $1,459,360 31 1-hitSmall Pin Realistic + Shooter
50 38 in 100 earned $100k+, from 99 launches 38 in 10038 hits $35,679 $892,533 99 none Pin Building + Sandbox
51 38 in 100 earned $100k+, from 47 launches 38 in 10018 hits $29,916 $497,118 47 Small Pin 3D + Funny
52 38 in 100 earned $100k+, from 50 launches 38 in 10019 hits $62,335 $381,863 50 1-hit Pin Capitalism + Economy
53 38 in 100 earned $100k+, from 50 launches 38 in 10019 hits $51,218 $1,191,427 50 1-hitAudience Pin First-Person + Life Sim
54 38 in 100 earned $100k+, from 203 launches 38 in 10077 hits $49,247 $608,593 203 none Pin Management + Simulation
55 38 in 100 earned $100k+, from 87 launches 38 in 10033 hits $43,196 $413,357 87 1-hit Pin Sandbox + Strategy
56 38 in 100 earned $100k+, from 74 launches 38 in 10028 hits $40,269 $327,902 74 1-hit Pin Resource Management + Simulation
57 38 in 100 earned $100k+, from 122 launches 38 in 10046 hits $35,458 $546,840 122 Audience Pin Building + Simulation
58 38 in 100 earned $100k+, from 77 launches 38 in 10029 hits $46,042 $1,038,633 77 none Pin Co-op + Online Co-Op
59 38 in 100 earned $100k+, from 48 launches 38 in 10018 hits $57,969 $692,581 48 1-hitSmallAudience Pin 2D + Metroidvania
60 38 in 100 earned $100k+, from 40 launches 38 in 10015 hits $33,156 $873,511 40 Small Pin Exploration + Life Sim
61 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $51,218 $485,241 32 Small Pin Crafting + Life Sim
62 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $29,690 $606,660 32 Small Pin RTS + Tower Defense
63 37 in 100 earned $100k+, from 43 launches 37 in 10016 hits $34,042 $582,657 43 Small Pin Driving + Simulation
64 37 in 100 earned $100k+, from 35 launches 37 in 10013 hits $36,572 $752,598 35 1-hitSmall Pin Resource Management + Sandbox
65 37 in 100 earned $100k+, from 62 launches 37 in 10023 hits $41,582 $469,576 62 none Pin Building + Crafting
66 37 in 100 earned $100k+, from 62 launches 37 in 10023 hits $35,811 $337,049 62 1-hit Pin Management + Resource Management
67 37 in 100 earned $100k+, from 54 launches 37 in 10020 hits $51,499 $1,123,272 54 none Pin Building + Economy
68 37 in 100 earned $100k+, from 57 launches 37 in 10021 hits $52,565 $958,772 57 1-hit Pin Roguelike Deckbuilder + Roguelite
69 37 in 100 earned $100k+, from 117 launches 37 in 10043 hits $49,247 $784,231 117 none Pin Economy + Simulation
70 37 in 100 earned $100k+, from 30 launches 37 in 10011 hits $43,540 $925,859 30 Small Pin City Builder + Economy
71 37 in 100 earned $100k+, from 30 launches 37 in 10011 hits $59,402 $692,581 30 SmallAudience Pin Metroidvania + Pixel Graphics
72 36 in 100 earned $100k+, from 44 launches 36 in 10016 hits $37,527 $597,440 44 Small Pin Dark + Psychological Horror
73 36 in 100 earned $100k+, from 47 launches 36 in 10017 hits $32,423 $781,750 47 Small Pin City Builder + Colony Sim
74 36 in 100 earned $100k+, from 36 launches 36 in 10013 hits $25,553 $497,118 36 Small Pin Colorful + Funny
75 36 in 100 earned $100k+, from 50 launches 36 in 10018 hits $58,159 $478,716 50 1-hit Pin 2D + Difficult
76 36 in 100 earned $100k+, from 73 launches 36 in 10026 hits $47,941 $1,119,444 73 1-hit Pin Roguelike Deckbuilder + Strategy
77 36 in 100 earned $100k+, from 76 launches 36 in 10027 hits $42,146 $1,119,444 76 Audience Pin Roguelike + Roguelike Deckbuilder
78 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits $30,025 $582,205 31 Small Pin Automation + Building
79 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits $50,134 $224,423 31 Small Pin Cozy + Wholesome
80 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits $33,463 $345,333 31 Small Pin Immersive Sim + Story Rich
81 35 in 100 earned $100k+, from 65 launches 35 in 10023 hits $51,818 $557,663 65 1-hit Pin Action Roguelike + Hack and Slash
82 35 in 100 earned $100k+, from 119 launches 35 in 10042 hits $51,218 $582,205 119 none Pin Economy + Management
83 35 in 100 earned $100k+, from 34 launches 35 in 10012 hits $38,374 $418,633 34 Small Pin 2D Platformer + Female Protagonist
84 35 in 100 earned $100k+, from 34 launches 35 in 10012 hits $37,456 $542,184 34 1-hitSmallAudience Pin Dungeon Crawler + Hack and Slash
85 35 in 100 earned $100k+, from 91 launches 35 in 10032 hits $37,618 $606,660 91 none Pin Base Building + Strategy
86 35 in 100 earned $100k+, from 37 launches 35 in 10013 hits $26,496 $622,425 37 Small Pin Adventure + Cinematic
87 35 in 100 earned $100k+, from 37 launches 35 in 10013 hits $26,888 $1,262,693 37 Small Pin Immersive Sim + RPG
88 35 in 100 earned $100k+, from 43 launches 35 in 10015 hits $56,479 $516,156 43 1-hitSmall Pin Crafting + Management
89 35 in 100 earned $100k+, from 46 launches 35 in 10016 hits $32,914 $1,107,793 46 Small Pin 3D + Multiplayer
90 35 in 100 earned $100k+, from 46 launches 35 in 10016 hits $23,632 $1,546,516 46 SmallAudience Pin Action + Online Co-Op
91 35 in 100 earned $100k+, from 46 launches 35 in 10016 hits $49,247 $485,241 46 Small Pin Life Sim + Relaxing
92 35 in 100 earned $100k+, from 75 launches 35 in 10026 hits $44,566 $854,947 75 none Pin Base Building + Crafting
93 35 in 100 earned $100k+, from 55 launches 35 in 10019 hits $51,218 $337,049 55 1-hit Pin Economy + Life Sim
94 34 in 100 earned $100k+, from 58 launches 34 in 10020 hits $41,582 $445,337 58 1-hit Pin Base Building + Resource Management
95 34 in 100 earned $100k+, from 61 launches 34 in 10021 hits $44,397 $557,663 61 1-hit Pin Dungeon Crawler + Roguelite
96 34 in 100 earned $100k+, from 64 launches 34 in 10022 hits $25,545 $469,576 64 1-hitAudience Pin Building + City Builder
97 34 in 100 earned $100k+, from 32 launches 34 in 10011 hits $50,671 $722,751 32 1-hitSmall Pin Horror + Simulation
98 34 in 100 earned $100k+, from 67 launches 34 in 10023 hits $24,288 $393,404 67 none Pin Roguelike + Turn-Based Strategy
99 34 in 100 earned $100k+, from 79 launches 34 in 10027 hits $29,765 $704,525 79 none Pin Cute + Relaxing
100 34 in 100 earned $100k+, from 82 launches 34 in 10028 hits $28,650 $503,406 82 none Pin Open World + RPG
Show 25 moreShowing 100 of 1,116 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.