Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,115 niches with 30+ launches at $10 to $20, 500 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.500 of 1,115 niches beat the 18 in 100 base rate.500 beat the base rate.

Typical launch, all prices, first year $540

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 57 in 100. 1,115 match.Steady marketsHolds in every lens and no single game owns it.Now: Cinematic + Story Rich, 52 in 100. 362 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $133,868 typical. 1,115 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.1M top 1 in 10. 563 match.Proven at scale100+ launches and above the base rate.Now: Economy + Simulation, 36 in 100. 57 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,115 match.
Hide one-hit markets0 outHide small samples126 outHolds in every lens+753 if off

1,115 of 4,634 niches have 30+ launches at $10 to $20. 362 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 18 in 100758 of 4,301 $8,234$217,858 4,301
1 52 in 100 earned $100k+, from 31 launches 52 in 10016 hits $133,868 $475,739 31 Small Pin Cinematic + Story Rich
2 50 in 100 earned $100k+, from 32 launches 50 in 10016 hits $119,545 $1,509,973 32 Small Pin Online Co-Op + Simulation
3 49 in 100 earned $100k+, from 37 launches 49 in 10018 hits $95,668 $809,154 37 Small Pin Cozy + Simulation
4 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits $99,736 $1,077,879 34 Small Pin Base Building + Tower Defense
5 45 in 100 earned $100k+, from 33 launches 45 in 10015 hits $89,865 $784,585 33 Small Pin Life Sim + Open World
6 42 in 100 earned $100k+, from 79 launches 42 in 10033 hits $67,200 $784,585 79 none Pin Multiplayer + Online Co-Op
7 41 in 100 earned $100k+, from 58 launches 41 in 10024 hits $49,207 $1,783,729 58 none Pin Multiplayer + Simulation
8 41 in 100 earned $100k+, from 81 launches 41 in 10033 hits $38,186 $641,210 81 none Pin Open World + Sandbox
9 39 in 100 earned $100k+, from 64 launches 39 in 10025 hits $41,029 $809,154 64 none Pin Open World + Simulation
10 39 in 100 earned $100k+, from 36 launches 39 in 10014 hits $42,497 $655,133 36 Small Pin Cozy + Exploration
11 39 in 100 earned $100k+, from 49 launches 39 in 10019 hits $42,497 $528,393 49 Small Pin Cozy + Cute
12 39 in 100 earned $100k+, from 80 launches 39 in 10031 hits $49,793 $682,937 80 none Pin Immersive Sim + Life Sim
13 38 in 100 earned $100k+, from 34 launches 38 in 10013 hits $44,833 $366,715 34 Small Pin Economy + Resource Management
14 38 in 100 earned $100k+, from 34 launches 38 in 10013 hits $56,466 $1,509,973 34 Small Pin First-Person + Multiplayer
15 38 in 100 earned $100k+, from 37 launches 38 in 10014 hits $37,600 $460,726 37 Small Pin Base Building + Colony Sim
16 37 in 100 earned $100k+, from 30 launches 37 in 10011 hits $35,654 $441,877 30 Small Pin Action-Adventure + Roguelite
17 36 in 100 earned $100k+, from 99 launches 36 in 10036 hits $26,760 $668,606 99 none Pin Building + Sandbox
18 36 in 100 earned $100k+, from 47 launches 36 in 10017 hits $22,437 $372,839 47 Small Pin 3D + Funny
19 36 in 100 earned $100k+, from 81 launches 36 in 10029 hits $42,360 $778,975 81 none Pin Co-op + Multiplayer
20 36 in 100 earned $100k+, from 81 launches 36 in 10029 hits $50,860 $466,495 81 none Pin Immersive Sim + Management
21 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits $27,377 $985,954 31 Small Pin Roguelike + Tower Defense
22 35 in 100 earned $100k+, from 34 launches 35 in 10012 hits $28,780 $313,975 34 Small Pin 2D Platformer + Female Protagonist
23 35 in 100 earned $100k+, from 40 launches 35 in 10014 hits $24,867 $655,133 40 Small Pin Exploration + Life Sim
24 34 in 100 earned $100k+, from 32 launches 34 in 10011 hits $38,186 $363,930 32 Small Pin Crafting + Life Sim
25 34 in 100 earned $100k+, from 62 launches 34 in 10021 hits $31,186 $352,182 62 none Pin Building + Crafting
Show 25 moreShowing 25 of 362 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.