Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $178,490 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.8M top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets+244 if offHide small samples409 out

1,116 of 4,635 niches have 30+ launches at $10 to $20. 872 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 60 in 100 earned $100k+, from 50 launches 60 in 10030 hits $174,175 $2,801,082 50 Audience Pin Casual + Cozy
2 59 in 100 earned $100k+, from 54 launches 59 in 10032 hits $148,133 $1,696,936 54 Audience Pin Cozy + Relaxing
3 56 in 100 earned $100k+, from 36 launches 56 in 10020 hits $127,557 $1,078,873 36 Small Pin Cozy + Simulation
4 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits $178,490 $634,319 31 Small Pin Cinematic + Story Rich
5 53 in 100 earned $100k+, from 30 launches 53 in 10016 hits $115,807 $2,378,305 30 SmallAudience Pin Cooking + Simulation
6 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $159,393 $2,013,297 32 Small Pin Online Co-Op + Simulation
7 53 in 100 earned $100k+, from 34 launches 53 in 10018 hits $132,982 $1,437,172 34 SmallAudience Pin Base Building + Tower Defense
8 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits $119,820 $1,046,113 33 Small Pin Life Sim + Open World
9 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits $75,288 $2,013,297 34 Small Pin First-Person + Multiplayer
10 47 in 100 earned $100k+, from 32 launches 47 in 10015 hits $59,810 $357,048 32 Small Pin Automation + Strategy
11 47 in 100 earned $100k+, from 79 launches 47 in 10037 hits $89,600 $1,046,113 79 none Pin Multiplayer + Online Co-Op
12 46 in 100 earned $100k+, from 48 launches 46 in 10022 hits $81,076 $925,859 48 Small Pin Economy + Sandbox
13 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits $48,085 $445,337 31 Small Pin Automation + Resource Management
14 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits $36,503 $1,314,605 31 Small Pin Roguelike + Tower Defense
15 45 in 100 earned $100k+, from 58 launches 45 in 10026 hits $65,609 $2,378,305 58 none Pin Multiplayer + Simulation
16 44 in 100 earned $100k+, from 36 launches 44 in 10016 hits $56,662 $873,511 36 Small Pin Cozy + Exploration
17 44 in 100 earned $100k+, from 34 launches 44 in 10015 hits $59,777 $488,953 34 Small Pin Economy + Resource Management
18 43 in 100 earned $100k+, from 37 launches 43 in 10016 hits $50,134 $614,301 37 Small Pin Base Building + Colony Sim
19 43 in 100 earned $100k+, from 49 launches 43 in 10021 hits $56,662 $704,525 49 Small Pin Cozy + Cute
20 43 in 100 earned $100k+, from 35 launches 43 in 10015 hits $35,679 $854,947 35 Small Pin Automation + Sandbox
21 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits $56,479 $1,038,633 81 none Pin Co-op + Multiplayer
22 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits $67,813 $621,994 81 none Pin Immersive Sim + Management
23 41 in 100 earned $100k+, from 81 launches 41 in 10033 hits $51,218 $854,947 81 none Pin Open World + Sandbox
24 41 in 100 earned $100k+, from 86 launches 41 in 10035 hits $49,632 $621,994 86 none Pin Building + Management
25 41 in 100 earned $100k+, from 64 launches 41 in 10026 hits $54,706 $1,078,873 64 none Pin Open World + Simulation
Show 25 moreShowing 25 of 872 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.