Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets19 outHide small samples44 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 97 match the search and chips. Sorted by chance of $100k+, highest first.

2D + Comedy 19 in 100 earned $100k+, from 36 launches at $10 to $20typical $9,977 1-hitSmall
2D + Detective 22 in 100 earned $100k+, from 32 launches at $10 to $20typical $8,012. Best of the pins Small
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 37 in 100 earned $100k+, from 54 launches 37 in 10020 hits $42,800 $575,622 54 1-hit Pin 2D + Metroidvania
2 32 in 100 earned $100k+, from 50 launches 32 in 10016 hits $52,295 $558,583 50 1-hit Pin 2D + Difficult
3 27 in 100 earned $100k+, from 52 launches 27 in 10014 hits $33,087 $370,024 52 none Pin 2D Platformer + Metroidvania
4 26 in 100 earned $100k+, from 31 launches 26 in 1008 hits $19,139 $187,162 31 Small Pin 2D + Dark Fantasy
5 26 in 100 earned $100k+, from 35 launches 26 in 1009 hits $12,018 $346,811 35 Small Pin 2D Platformer + Female Protagonist
6 26 in 100 earned $100k+, from 39 launches 26 in 10010 hits $5,099 $570,144 39 Small Pin 2D + Cartoon
7 24 in 100 earned $100k+, from 140 launches 24 in 10034 hits $15,783 $382,129 140 1-hit Pin 2D + Exploration
8 24 in 100 earned $100k+, from 112 launches 24 in 10027 hits $26,717 $346,811 112 1-hit Pin 2D + Platformer
9 24 in 100 earned $100k+, from 67 launches 24 in 10016 hits $16,440 $293,478 67 1-hit Pin 2D + Hand-drawn
10 23 in 100 earned $100k+, from 39 launches 23 in 1009 hits $12,750 $314,079 39 Small Pin 2D + Horror
11 22 in 100 earned $100k+, from 98 launches 22 in 10022 hits $19,139 $336,387 98 1-hit Pin 2D + Roguelite
12 22 in 100 earned $100k+, from 54 launches 22 in 10012 hits $15,177 $183,373 54 none Pin 2D + Action RPG
13 22 in 100 earned $100k+, from 50 launches 22 in 10011 hits $19,139 $374,668 50 none Pin 2D + Deckbuilding
14 22 in 100 earned $100k+, from 32 launches 22 in 1007 hits $8,012 $287,795 32 Small Pinned 2D + Detective
15 22 in 100 earned $100k+, from 32 launches 22 in 1007 hits $19,181 $268,381 32 Small Pin 2D + Hack and Slash
16 22 in 100 earned $100k+, from 32 launches 22 in 1007 hits $23,411 $314,475 32 Small Pin 2D + Sandbox
17 21 in 100 earned $100k+, from 253 launches 21 in 10052 hits $12,142 $220,405 253 none Pin 2D + Pixel Graphics
18 20 in 100 earned $100k+, from 30 launches 20 in 1006 hits $24,288 $292,264 30 Small Pin 2D Platformer + Retro
19 19 in 100 earned $100k+, from 36 launches 19 in 1007 hits $9,977 $187,249 36 1-hitSmall Pinned 2D + Comedy
20 19 in 100 earned $100k+, from 83 launches 19 in 10016 hits $2,428 $188,636 83 none Pin 2D + Mystery
21 19 in 100 earned $100k+, from 42 launches 19 in 1008 hits $19,139 $196,732 42 1-hitSmallAudience Pin 2D + Turn-Based Combat
22 19 in 100 earned $100k+, from 43 launches 19 in 1008 hits $10,928 $279,264 43 Small Pin 2D + Card Battler
23 19 in 100 earned $100k+, from 43 launches 19 in 1008 hits $3,794 $399,940 43 Small Pin 2D + Cartoony
24 18 in 100 earned $100k+, from 243 launches 18 in 10043 hits $10,321 $187,162 243 none Pin 2D + Action
25 18 in 100 earned $100k+, from 102 launches 18 in 10018 hits $7,082 $155,423 102 none Pin 2D + Action-Adventure
Show 25 moreShowing 25 of 97 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.