Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Niches 3 Oct
Of 1,115 niches with 30+ launches at $10 to $20, 500 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.500 of 1,115 niches beat the 18 in 100 base rate.500 beat the base rate.
Typical launch, all prices, first year $540
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
1,115 of 4,634 niches have 30+ launches at $10 to $20. 236 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 18 in 100758 of 4,301 | $8,234 | $217,858 | 4,301 | |||
| 1 | Multiplayer + Online Co-Op42 in 100 earned $100k+, from 79 launches | 42 in 10033 hits | $67,200 | $784,585 | 79 | none | Pin Multiplayer + Online Co-Op |
| 2 | Multiplayer + Simulation41 in 100 earned $100k+, from 58 launches | 41 in 10024 hits | $49,207 | $1,783,729 | 58 | none | Pin Multiplayer + Simulation |
| 3 | Open World + Sandbox41 in 100 earned $100k+, from 81 launches | 41 in 10033 hits | $38,186 | $641,210 | 81 | none | Pin Open World + Sandbox |
| 4 | Open World + Simulation39 in 100 earned $100k+, from 64 launches | 39 in 10025 hits | $41,029 | $809,154 | 64 | none | Pin Open World + Simulation |
| 5 | Immersive Sim + Life Sim39 in 100 earned $100k+, from 80 launches | 39 in 10031 hits | $49,793 | $682,937 | 80 | none | Pin Immersive Sim + Life Sim |
| 6 | Building + Sandbox36 in 100 earned $100k+, from 99 launches | 36 in 10036 hits | $26,760 | $668,606 | 99 | none | Pin Building + Sandbox |
| 7 | Co-op + Multiplayer36 in 100 earned $100k+, from 81 launches | 36 in 10029 hits | $42,360 | $778,975 | 81 | none | Pin Co-op + Multiplayer |
| 8 | Immersive Sim + Management36 in 100 earned $100k+, from 81 launches | 36 in 10029 hits | $50,860 | $466,495 | 81 | none | Pin Immersive Sim + Management |
| 9 | Building + Crafting34 in 100 earned $100k+, from 62 launches | 34 in 10021 hits | $31,186 | $352,182 | 62 | none | Pin Building + Crafting |
| 10 | Co-op + Online Co-Op34 in 100 earned $100k+, from 77 launches | 34 in 10026 hits | $34,532 | $778,975 | 77 | none | Pin Co-op + Online Co-Op |
| 11 | Casual + Management33 in 100 earned $100k+, from 66 launches | 33 in 10022 hits | $38,186 | $341,747 | 66 | none | Pin Casual + Management |
| 12 | Building + Economy33 in 100 earned $100k+, from 54 launches | 33 in 10018 hits | $37,934 | $842,454 | 54 | none | Pin Building + Economy |
| 13 | Investigation + Story Rich32 in 100 earned $100k+, from 50 launches | 32 in 10016 hits | $32,079 | $439,690 | 50 | none | Pin Investigation + Story Rich |
| 14 | Action + Roguelike32 in 100 earned $100k+, from 94 launches | 32 in 10030 hits | $26,198 | $554,884 | 94 | none | Pin Action + Roguelike |
| 15 | Investigation + Mystery32 in 100 earned $100k+, from 66 launches | 32 in 10021 hits | $21,814 | $595,084 | 66 | none | Pin Investigation + Mystery |
| 16 | RPG + Sandbox32 in 100 earned $100k+, from 57 launches | 32 in 10018 hits | $9,085 | $632,533 | 57 | none | Pin RPG + Sandbox |
| 17 | Sandbox + Survival31 in 100 earned $100k+, from 51 launches | 31 in 10016 hits | $29,558 | $510,547 | 51 | none | Pin Sandbox + Survival |
| 18 | Open World + RPG30 in 100 earned $100k+, from 82 launches | 30 in 10025 hits | $21,487 | $377,555 | 82 | none | Pin Open World + RPG |
| 19 | First-Person + Immersive Sim30 in 100 earned $100k+, from 101 launches | 30 in 10030 hits | $18,676 | $677,280 | 101 | none | Pin First-Person + Immersive Sim |
| 20 | Base Building + Strategy30 in 100 earned $100k+, from 91 launches | 30 in 10027 hits | $28,213 | $454,995 | 91 | none | Pin Base Building + Strategy |
| 21 | Simulation + Story Rich30 in 100 earned $100k+, from 61 launches | 30 in 10018 hits | $16,101 | $382,254 | 61 | none | Pin Simulation + Story Rich |
| 22 | Life Sim + Simulation29 in 100 earned $100k+, from 163 launches | 29 in 10048 hits | $28,459 | $386,359 | 163 | none | Pin Life Sim + Simulation |
| 23 | Base Building + Survival29 in 100 earned $100k+, from 68 launches | 29 in 10020 hits | $24,826 | $507,356 | 68 | none | Pin Base Building + Survival |
| 24 | Base Building + Crafting29 in 100 earned $100k+, from 75 launches | 29 in 10022 hits | $33,425 | $641,210 | 75 | none | Pin Base Building + Crafting |
| 25 | Base Building + Building29 in 100 earned $100k+, from 79 launches | 29 in 10023 hits | $20,306 | $352,182 | 79 | none | Pin Base Building + Building |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.