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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 2 Oct 2026

Niches / Character Customization + Simulation

Niche

Character Customization + Simulation

Games tagged both Character Customization and Simulation: 127 indie paid launches, 18 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Character Customization + Simulation priced $10 to $20, hiding samples under 30 launches.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Character Customization + Simulation beats both its tags: 34.1 in 100 of its launches earned $100k+ priced $10 to $20, against 23.2 in 100 for Character Customization and 21.5 in 100 for Simulation.

That is about 1.8 times the 18.6 in 100 expected for any launch at this price.

2NDRunner-up
Tag oneCharacter Customization
23.2in 100 earned
$100k+
Odds23.2 in 100
Typical earnings$14,811
Launches203 / 47 hits
Pair leads by10.9 in 100
1STWinner
This pairCharacter Customization + Simulation
34.1in 100 earned
$100k+
Odds34.1 in 100
Typical earnings$38,861
Launches41 / 14 hits
Expected18.6 in 100
3RDThird
Tag twoSimulation
21.5in 100 earned
$100k+
Odds21.5 in 100
Typical earnings$14,573
Launches1,006 / 216 hits
Pair leads by12.6 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

Price bandswitches the whole page
All prices127 in pairUnder $539 in pair$5 to $1036 in pair$10 to $2041 in pair$20 to $4011 in pair
What the overlap means

The overlap is this niche: the 41 games tagged both Character Customization and Simulation priced $10 to $20. 34.1 in 100 of them earned $100k+, against 20.4 for Character Customization-only games and 20.9 for Simulation-only games, so games with both tags did better than games with either tag alone.

Both: 41 games priced $10 to $20; 34.1 in 100 earned $100k+, typical first-year earnings $38,861.

Circle areas follow launch counts; the gold overlap is exactly the pair's 41 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Esports Godfatherleads this pair17.5%
PairEsports Godfather17.5%
Character CustomizationNo Rest for the Wicked36.9%
SimulationSchedule I15.4%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Character Customization + Simulation

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Esports Godfather earned 17.5% of the estimated first-year money of the 127 Character Customization + Simulation launches.
  • Character Customization is led by No Rest for the Wicked, with 36.9% of its money.
  • Simulation is led by Schedule I, with 15.4% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Simulation holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Character Customization + Simulation through every lens, all prices
This pairBaseStandardevery launchWest-facing view124 of 127 launchesWithout the breakout126 of 127 launchesLast 18 months68 of 127 launches
Launches counted12718 hits12417 hits12617 hits688 hits
Earned $100k+14.2 in 10013.7 in 10013.5 in 10011.8 in 100
Typical first-year earnings$2,265top tenth $154,204+$2,265$2,265$1,821
Chance against standardthe yardstick-3.5%0.5 fewer in 100-4.9%0.7 fewer in 100-16.9%2.4 fewer in 100
Typical against standardthe yardstick0.0%no change0.0%no change-19.6%$444 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Simulation, 6 to 30 months old: 127 launches.

Launches counted
12718 hits
Earned $100k+
14.2 in 100
Typical first-year earnings
$2,265top tenth $154,204+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 127 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
12417 hits
Earned $100k+
13.7 in 100
Typical first-year earnings
$2,265
Chance against standard
-3.5%0.5 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Esports Godfather (17.5% of the money): 126 launches left.

Launches counted
12617 hits
Earned $100k+
13.5 in 100
Typical first-year earnings
$2,265
Chance against standard
-4.9%0.7 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 68 of 127.

Launches counted
688 hits
Earned $100k+
11.8 in 100
Typical first-year earnings
$1,821
Chance against standard
-16.9%2.4 fewer in 100
Typical against standard
-19.6%$444 less
Standard
Every indie paid launch tagged both Character Customization and Simulation, 6 to 30 months old: 127 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 127 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Esports Godfather (17.5% of the money): 126 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 68 of 127.

Character Customization holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Character Customization through every lens, all prices
Character CustomizationBaseStandardevery launchWest-facing view881 of 906 launchesWithout the breakout905 of 906 launchesLast 18 months459 of 906 launches
Launches counted906100 hits88196 hits90599 hits45949 hits
Earned $100k+11.0 in 10010.9 in 10010.9 in 10010.7 in 100
Typical first-year earnings$1,132top tenth $112,939+$1,213$1,132$1,211
Chance against standardthe yardstick-0.9%0.1 fewer in 100-0.9%0.1 fewer in 100-2.7%0.3 fewer in 100
Typical against standardthe yardstick+7.2%$81 more0.0%no change+7.0%$79 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Character Customization, 6 to 30 months old: 906 launches.

Launches counted
906100 hits
Earned $100k+
11.0 in 100
Typical first-year earnings
$1,132top tenth $112,939+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 906 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
88196 hits
Earned $100k+
10.9 in 100
Typical first-year earnings
$1,213
Chance against standard
-0.9%0.1 fewer in 100
Typical against standard
+7.2%$81 more
Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (36.9% of the money): 905 launches left.

Launches counted
90599 hits
Earned $100k+
10.9 in 100
Typical first-year earnings
$1,132
Chance against standard
-0.9%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 459 of 906.

Launches counted
45949 hits
Earned $100k+
10.7 in 100
Typical first-year earnings
$1,211
Chance against standard
-2.7%0.3 fewer in 100
Typical against standard
+7.0%$79 more
Standard
Every indie paid launch tagged Character Customization, 6 to 30 months old: 906 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 906 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, No Rest for the Wicked (36.9% of the money): 905 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 459 of 906.

Simulation holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Simulation through every lens, all prices
SimulationBaseStandardevery launchWest-facing view5,023 of 5,285 launchesWithout the breakout5,284 of 5,285 launchesLast 18 months3,070 of 5,285 launches
Launches counted5,285435 hits5,023411 hits5,284434 hits3,070225 hits
Earned $100k+8.2 in 1001 in 128.2 in 1001 in 128.2 in 1001 in 127.3 in 1001 in 14
Typical first-year earnings$982top tenth $69,988+$1,012$982$971
Chance against standardthe yardstick0.0%no change0.0%no change-11.0%0.9 fewer in 100
Typical against standardthe yardstick+3.1%$30 more0.0%no change-1.1%$11 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Simulation, 6 to 30 months old: 5,285 launches.

Launches counted
5,285435 hits
Earned $100k+
8.2 in 1001 in 12
Typical first-year earnings
$982top tenth $69,988+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 262 of 5,285 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
5,023411 hits
Earned $100k+
8.2 in 1001 in 12
Typical first-year earnings
$1,012
Chance against standard
0.0%no change
Typical against standard
+3.1%$30 more
Without the breakoutHolds

Drops the single biggest earner, Schedule I (15.4% of the money): 5,284 launches left.

Launches counted
5,284434 hits
Earned $100k+
8.2 in 1001 in 12
Typical first-year earnings
$982
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 3,070 of 5,285.

Launches counted
3,070225 hits
Earned $100k+
7.3 in 1001 in 14
Typical first-year earnings
$971
Chance against standard
-11.0%0.9 fewer in 100
Typical against standard
-1.1%$11 less
Standard
Every indie paid launch tagged Simulation, 6 to 30 months old: 5,285 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 262 of 5,285 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Schedule I (15.4% of the money): 5,284 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 3,070 of 5,285.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Simulation moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.