Tag pairdata 30 Sep 2026

Magic + Cute: a typical launch earns $909 in its first year

That is the median of 37 indie paid launches, 2024 Q4 to 2025 Q3. 3 of 70 matured launches earned $100k or more, against 5.4 expected for their price and launch quarter. Releases held level on the year before: 46 against 46.

Price: $909
Price vs a year earlier: −25.1%
Releases, 12 months: 46
Upcoming games: 128
Games on the store: 382

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Magic + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.03%share of upcoming wishlist heat	0.02% to 0.04%	11 ranked of 128 upcoming gameswishlist rank 30 Sep 2026	#3,108 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.71xhits against expected	0.50x to 1.21x	70 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,651 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 3
Expected: 5.4

Launches: 70
Hit rate: 4.3%1.1% to 8.5%
Expected rate: 7.7%
Against expected: 0.71x0.50x to 1.21x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

70 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $556
Top tenth: $16,880

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 46
Prior 12 months: 46

Change: 0%

Parent tags

MagicNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Magic

pairs with Magic

Story Rich + Magic$3,23836 launches priced, 32 releases in 12 months
Magic + Female Protagonist$3,07630 launches priced, 19 releases in 12 months
Magic + Action Roguelike$1,70732 launches priced, 52 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months
RPG + Magic$1,37576 launches priced, 105 releases in 12 months
Fantasy + Magic$1,214137 launches priced, 217 releases in 12 months

Every pair with Magic

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

Verdicts

in development

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