Tag pairdata 30 Sep 2026

Retro + Cute: a typical launch earns $698 in its first year

That is the median of 62 indie paid launches, 2024 Q4 to 2025 Q3. 4 of 119 matured launches earned $100k or more, against 5.1 expected for their price and launch quarter. Releases fell 1% on the year before: 71 against 72.

Price: $698
Price vs a year earlier: −55.1%
Releases, 12 months: 71
Upcoming games: 128
Games on the store: 563

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Retro + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.03%share of upcoming wishlist heat	0.02% to 0.04%	7 ranked of 128 upcoming gameswishlist rank 30 Sep 2026	#3,123 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.87xhits against expected	0.60x to 1.45x	119 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,634 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 4
Expected: 5.1

Launches: 119
Hit rate: 3.4%0.8% to 6.7%
Expected rate: 4.3%
Against expected: 0.87x0.60x to 1.45x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

119 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $728
Top tenth: $17,509

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 71
Prior 12 months: 72

Change: −1%

Parent tags

RetroNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Retro

pairs with Retro

Story Rich + Retro$3,28551 launches priced, 77 releases in 12 months
Psychological Horror + Retro$1,59566 launches priced, 104 releases in 12 months
Horror + Retro$1,574105 launches priced, 151 releases in 12 months
Simulation + Retro$1,45461 launches priced, 124 releases in 12 months
Retro + 1990's$1,41683 launches priced, 147 releases in 12 months
Retro + Mystery$1,40436 launches priced, 59 releases in 12 months

Every pair with Retro

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

Verdicts

in development

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