Tag pairdata 30 Sep 2026

Strategy + Adventure: a typical launch earns $421 in its first year

That is the median of 406 indie paid launches, 2024 Q4 to 2025 Q3. 24 of 743 matured launches earned $100k or more, against 44.8 expected for their price and launch quarter. Releases fell 9% on the year before: 481 against 531.

China market: over 35% of reviews are Chinese

Price: $421
Price vs a year earlier: +28.1%
Releases, 12 months: 481
Upcoming games: 1,455
Games on the store: 5,393

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Strategy + Adventure on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.71%share of upcoming wishlist heat	0.41% to 1.13%	77 ranked of 1,455 upcoming gameswishlist rank 30 Sep 2026	#339 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	0.57xhits against expected	0.42x to 0.76x	743 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#6,304 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+25%player demand against new supply, relative to Steam	+9% to +44%	94 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#620 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−16%review growth against same-age games	−25% to −9%	94 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,498 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 24
Expected: 44.8

Launches: 743
Hit rate: 3.2%1.9% to 4.1%
Expected rate: 6.0%
Against expected: 0.57x0.42x to 0.76x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

743 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $363
Top tenth: $13,967

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 481
Prior 12 months: 531

Change: −9%
Against Steam: −33%after Steam-wide growth, shrunk by 5 releases

Parent tags

StrategyGenre pageRanked on every board, with its best pairs.
AdventureNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Strategy

pairs with Strategy

Strategy + Roguelike Deckbuilder$8,599104 launches priced, 217 releases in 12 months
Strategy + Base Building$6,139160 launches priced, 260 releases in 12 months
Strategy + Turn-Based$5,85566 launches priced, 104 releases in 12 months
Strategy + Historical$4,25980 launches priced, 157 releases in 12 months
Strategy + Party-Based RPG$3,88255 launches priced, 102 releases in 12 months
Strategy + Story Rich$3,64284 launches priced, 149 releases in 12 months

Every pair with Strategy

More with Adventure

pairs with Adventure

Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
Adventure + LGBTQ+$7,36637 launches priced, 54 releases in 12 months
Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
Adventure + Building$4,85745 launches priced, 62 releases in 12 months

Every pair with Adventure

Verdicts

in development

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