Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 3,329 niches with 10+ launches at $10 to $20, 500 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.500 of 3,329 niches beat the 18 in 100 base rate.500 beat the base rate.

Typical launch, all prices, first year $540

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 57 in 100. 1,115 match.Steady marketsHolds in every lens and no single game owns it.Now: Cinematic + Story Rich, 52 in 100. 362 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $133,868 typical. 1,115 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.1M top 1 in 10. 563 match.Proven at scale100+ launches and above the base rate.Now: Economy + Simulation, 36 in 100. 57 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,115 match.
Hide one-hit markets984 outHide small samples2,766 out

3,329 of 4,634 niches have 10+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 18 in 100758 of 4,301 $8,234$217,858 4,301
1 10 of 15 launches earned $100k+ 10 of 1510 hits $162,925 $3,484,817 15 Small Pin Building + Cozy
2 10 of 16 launches earned $100k+ 10 of 1610 hits $355,562 $1,956,319 16 Small Pin Action Roguelike + Multiplayer
3 10 of 16 launches earned $100k+ 10 of 1610 hits $165,201 $316,470 16 Small Pin Cinematic + FMV
4 10 of 16 launches earned $100k+ 10 of 1610 hits $165,201 $298,045 16 Small Pin FMV + Multiple Endings
5 6 of 10 launches earned $100k+ 6 of 106 hits $129,456 $949,501 10 Small Pin Action-Adventure + Gore
6 13 of 22 launches earned $100k+ 13 of 2213 hits $128,041 $264,681 22 1-hitSmall Pin Character Customization + Open World
7 Crime + Simulation7 of 12 launches earned $100k+ 7 of 127 hits $318,017 $1,578,234 12 1-hitSmall Pin Crime + Simulation

7 of 12 launches earned $100k+ at $10 to $20.

Base rate at $10 to $20: 18 in 100 (758 of 4,301 launches earned $100k+).

Typical first year $318,017; the top 1 in 10 earned at least $1,578,234.

Lens check, all pricesOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

  • 1-hitSchedule I holds 80% of all the money here (all prices). Read the typical figure, not the total.
  • SmallOnly 12 launches at $10 to $20: one or two games swing the odds.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices31 in 10045$3,119
Under $50 of 12 launches12$127
$5 to $104 of 15 launches15$3,122
$10 to $207 of 12 launches12$318,017
$20 to $40too fewunder 10

Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • Crime30 in 100 earned $100k+, from 47 launches
  • Simulation21 in 100 earned $100k+, from 876 launches
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8 8 of 14 launches earned $100k+ 8 of 148 hits $130,484 $2,000,266 14 Small Pin City Builder + Medieval
9 57 in 100 earned $100k+, from 30 launches 57 in 10017 hits $126,326 $682,937 30 1-hitSmall Pin Building + Life Sim
10 9 of 16 launches earned $100k+ 9 of 169 hits $164,671 $1,634,970 16 Small Pin Online Co-Op + Roguelike
11 14 of 25 launches earned $100k+ 14 of 2514 hits $147,738 $1,783,729 25 SmallAudience Pin Cooking + Management
12 10 of 18 launches earned $100k+ 10 of 1810 hits $165,201 $368,587 18 Small Pin FMV + Visual Novel
13 12 of 22 launches earned $100k+ 12 of 2212 hits $164,671 $1,634,970 22 SmallAudience Pin Action Roguelike + Online Co-Op
14 6 of 11 launches earned $100k+ 6 of 116 hits $104,284 $842,454 11 Small Pin Automation + Economy
15 6 of 11 launches earned $100k+ 6 of 116 hits $104,019 $469,095 11 Small Pin Crafting + Cute
16 6 of 11 launches earned $100k+ 6 of 116 hits $110,731 $2,100,811 11 Small Pin Creature Collector + Relaxing
17 6 of 11 launches earned $100k+ 6 of 116 hits $300,128 $2,677,546 11 1-hitSmall Pin Crime + First-Person
18 6 of 11 launches earned $100k+ 6 of 116 hits $110,125 $292,848 11 1-hitSmall Pin Difficult + Fast-Paced
19 6 of 11 launches earned $100k+ 6 of 116 hits $101,073 $564,118 11 Small Pin FPS + Life Sim
20 7 of 13 launches earned $100k+ 7 of 137 hits $118,699 $1,272,702 13 SmallAudience Pin Cozy + Pixel Graphics
21 15 of 28 launches earned $100k+ 15 of 2815 hits $119,092 $916,154 28 1-hitSmall Pin Shop Keeper + Simulation
22 8 of 15 launches earned $100k+ 8 of 158 hits $108,341 $2,252,308 15 Small Pin City Builder + Tower Defense
23 8 of 15 launches earned $100k+ 8 of 158 hits $105,822 $2,459,579 15 Small Pin Co-op + FPS
24 8 of 15 launches earned $100k+ 8 of 158 hits $118,699 $1,012,478 15 SmallAudience Pin Cozy + Sandbox
25 9 of 17 launches earned $100k+ 9 of 179 hits $136,529 $1,956,319 17 Small Pin Co-op + Roguelike
Show 25 moreShowing 25 of 3,329 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.