Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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192,217
on 3 Oct 2026

Niches 3 Oct

Of 162 niches with 100+ launches at $10 to $20, 57 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.57 of 162 niches beat the 18 in 100 base rate.57 beat the base rate.

Typical launch, all prices, first year $540

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Loads the 30+ launches view.Biggest typical yearWhat the middle launch earned, highest first.Loads the 30+ launches view.Biggest upsideWhat the top tenth earned at least.Loads the 30+ launches view.Proven at scale100+ launches and above the base rate.Now: Economy + Simulation, 36 in 100. 57 match.Busiest marketsMost launches first: where the competition is.Loads the 30+ launches view.
Hide one-hit markets11 outHide small samples0 out

162 of 4,634 niches have 100+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 18 in 100758 of 4,301 $8,234$217,858 4,301
1 36 in 100 earned $100k+, from 117 launches 36 in 10042 hits $36,935 $588,173 117 none Pin Economy + Simulation
2 34 in 100 earned $100k+, from 122 launches 34 in 10042 hits $26,594 $410,130 122 Audience Pin Building + Simulation
3 34 in 100 earned $100k+, from 204 launches 34 in 10069 hits $37,224 $456,445 204 none Pin Management + Simulation
4 33 in 100 earned $100k+, from 119 launches 33 in 10039 hits $37,934 $436,654 119 none Pin Economy + Management
5 31 in 100 earned $100k+, from 136 launches 31 in 10042 hits $31,610 $441,198 136 Audience Pin Action Roguelike + Roguelite
6 31 in 100 earned $100k+, from 133 launches 31 in 10041 hits $19,427 $540,592 133 Audience Pin Action Roguelike + Roguelike
7 30 in 100 earned $100k+, from 101 launches 30 in 10030 hits $18,676 $677,280 101 none Pin First-Person + Immersive Sim
8 29 in 100 earned $100k+, from 163 launches 29 in 10048 hits $28,459 $386,359 163 none Pin Life Sim + Simulation
9 29 in 100 earned $100k+, from 236 launches 29 in 10068 hits $19,193 $540,592 236 none Pin Roguelike + Roguelite
10 27 in 100 earned $100k+, from 154 launches 27 in 10042 hits $27,070 $649,488 154 none Pin First-Person + Simulation
11 27 in 100 earned $100k+, from 183 launches 27 in 10049 hits $24,105 $352,182 183 none Pin Sandbox + Simulation
12 26 in 100 earned $100k+, from 102 launches 26 in 10027 hits $22,463 $555,093 102 none Pin Deckbuilding + Roguelike
13 26 in 100 earned $100k+, from 102 launches 26 in 10027 hits $12,290 $507,356 102 none Pin Exploration + Sandbox
14 26 in 100 earned $100k+, from 146 launches 26 in 10038 hits $7,892 $608,395 146 none Pin Action + FPS
15 26 in 100 earned $100k+, from 100 launches 26 in 10026 hits $20,799 $449,394 100 none Pin Card Battler + Deckbuilding
16 26 in 100 earned $100k+, from 127 launches 26 in 10033 hits $13,214 $441,198 127 none Pin Action + Action Roguelike
17 26 in 100 earned $100k+, from 116 launches 26 in 10030 hits $7,278 $608,395 116 none Pin FPS + First-Person
18 25 in 100 earned $100k+, from 115 launches 25 in 10029 hits $11,980 $271,231 115 Audience Pin RPG + Simulation
19 25 in 100 earned $100k+, from 114 launches 25 in 10028 hits $15,941 $547,986 114 Audience Pin Choices Matter + Story Rich
20 24 in 100 earned $100k+, from 152 launches 24 in 10037 hits $19,141 $460,726 152 Audience Pin Roguelite + Strategy
21 24 in 100 earned $100k+, from 134 launches 24 in 10032 hits $14,000 $334,924 134 none Pin Exploration + Open World
22 2D + Platformer24 in 100 earned $100k+, from 109 launches 24 in 10026 hits $26,717 $340,135 109 1-hitAudience Pin 2D + Platformer

24 in 100 earned $100k+, from 109 launches at $10 to $20. That is about 1.4 times the base rate.

Base rate at $10 to $20: 18 in 100 (758 of 4,301 launches earned $100k+).

Typical first year $26,717; the top 1 in 10 earned at least $340,135.

Lens check, all pricesOne-hit market +1. Standard: the base the others are compared with. West-facing view: moves the answer. Without the breakout: moves the answer. Last 18 months: holds.

  • 1-hitHollow Knight: Silksong holds 78% of all the money here (all prices). Read the typical figure, not the total.
  • AudienceAudience split: this niche reads differently for Western players: the chance moves from 1 in 28 to 1 in 30 in the West-facing view (games mostly reviewed outside China). Review language is measured for games with 2,000+ reviews; for smaller games it is guessed from the name.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 in 281,062$212
Under $52 of 665 launches665$96
$5 to $104 of 256 launches256$658
$10 to $2024 in 100109$26,717
$20 to $4019 in 10032$45,639

Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • 2Dstyle tag14 in 100 earned $100k+, from 960 launches
  • Platformer15 in 100 earned $100k+, from 310 launches
Open niche pageCheck this idea
23 24 in 100 earned $100k+, from 119 launches 24 in 10028 hits $19,141 $449,394 119 Audience Pin Deckbuilding + Strategy
24 23 in 100 earned $100k+, from 184 launches 23 in 10043 hits $17,488 $543,489 184 Audience Pin Roguelike + Strategy
25 23 in 100 earned $100k+, from 135 launches 23 in 10031 hits $11,837 $261,863 135 Audience Pin Mystery + Story Rich
Show 25 moreShowing 25 of 162 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.