Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $51,218 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $903k top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets0 outHide small samples149 outHolds in every lens+720 if off

1,116 of 4,635 niches have 30+ launches at $10 to $20. 396 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 56 in 100 earned $100k+, from 36 launches 56 in 10020 hits under 100 under 100 36 Small Pin Cozy + Simulation
2 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits under 100 under 100 31 Small Pin Cinematic + Story Rich
3 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits under 100 under 100 32 Small Pin Online Co-Op + Simulation
4 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits under 100 under 100 33 Small Pin Life Sim + Open World
5 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits under 100 under 100 34 Small Pin First-Person + Multiplayer
6 47 in 100 earned $100k+, from 32 launches 47 in 10015 hits under 100 under 100 32 Small Pin Automation + Strategy
7 47 in 100 earned $100k+, from 79 launches 47 in 10037 hits under 100 under 100 79 none Pin Multiplayer + Online Co-Op
8 46 in 100 earned $100k+, from 48 launches 46 in 10022 hits under 100 under 100 48 Small Pin Economy + Sandbox
9 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits under 100 under 100 31 Small Pin Automation + Resource Management
10 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits under 100 under 100 31 Small Pin Roguelike + Tower Defense
11 45 in 100 earned $100k+, from 58 launches 45 in 10026 hits under 100 under 100 58 none Pin Multiplayer + Simulation
12 44 in 100 earned $100k+, from 36 launches 44 in 10016 hits under 100 under 100 36 Small Pin Cozy + Exploration
13 44 in 100 earned $100k+, from 34 launches 44 in 10015 hits under 100 under 100 34 Small Pin Economy + Resource Management
14 43 in 100 earned $100k+, from 37 launches 43 in 10016 hits under 100 under 100 37 Small Pin Base Building + Colony Sim
15 43 in 100 earned $100k+, from 49 launches 43 in 10021 hits under 100 under 100 49 Small Pin Cozy + Cute
16 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits under 100 under 100 81 none Pin Co-op + Multiplayer
17 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits under 100 under 100 81 none Pin Immersive Sim + Management
18 41 in 100 earned $100k+, from 81 launches 41 in 10033 hits under 100 under 100 81 none Pin Open World + Sandbox
19 41 in 100 earned $100k+, from 86 launches 41 in 10035 hits under 100 under 100 86 none Pin Building + Management
20 Open World + Simulation41 in 100 earned $100k+, from 64 launches 41 in 10026 hits under 100 under 100 64 none Pin Open World + Simulation

41 in 100 earned $100k+, from 64 launches at $10 to $20. That is about 2.0 times the base rate.

Base rate at $10 to $20: 20 in 100 (878 of 4,304 launches earned $100k+).

Odds by size: $1k+ 91 in 100 · $10k+ 72 in 100 · $100k+ 41 in 100. Under 100 launches, so no typical figure.

Lens check, all pricesHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

No warning markers: no single game holds half the money, the sample is 50+ launches and the West-facing view does not move the answer.

Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices26 in 100218$5,748
Under $53 of 71 launches71under 100
$5 to $102 of 52 launches52under 100
$10 to $2041 in 10064under 100
$20 to $4084 in 10031under 100

Grey: under 30 launches or 5 hits at that price, written as a count. Typical needs 100 launches. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • Open World30 in 100 earned $100k+, from 270 launches
  • Simulation24 in 100 earned $100k+, from 874 launches
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21 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits under 100 under 100 32 Small Pin First-Person + Online Co-Op
22 40 in 100 earned $100k+, from 30 launches 40 in 10012 hits under 100 under 100 30 Small Pin Action-Adventure + Roguelite
23 40 in 100 earned $100k+, from 48 launches 40 in 10019 hits under 100 under 100 48 Small Pin Action + Sandbox
24 39 in 100 earned $100k+, from 31 launches 39 in 10012 hits under 100 under 100 31 Small Pin Exploration + Roguelite
25 39 in 100 earned $100k+, from 31 launches 39 in 10012 hits under 100 under 100 31 Small Pin Multiple Endings + Simulation
Show 25 moreShowing 25 of 396 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.