Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Niches 3 Oct
Of 1,115 niches with 30+ launches at $10 to $20, 500 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.500 of 1,115 niches beat the 18 in 100 base rate.500 beat the base rate.
Typical launch, all prices, first year $540
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
1,115 of 4,634 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 18 in 100758 of 4,301 | $8,234 | $217,858 | 4,301 | |||
| 1 | Building + Life Sim57 in 100 earned $100k+, from 30 launches | 57 in 10017 hits | $126,326 | $682,937 | 30 | 1-hitSmall | Pin Building + Life Sim |
| 2 | Cinematic + Story Rich52 in 100 earned $100k+, from 31 launches | 52 in 10016 hits | $133,868 | $475,739 | 31 | Small | Pin Cinematic + Story Rich |
| 3 | Cozy + Relaxing51 in 100 earned $100k+, from 55 launches | 51 in 10028 hits | $111,100 | $1,272,702 | 55 | Audience | Pin Cozy + Relaxing |
| 4 | Casual + Cozy50 in 100 earned $100k+, from 50 launches | 50 in 10025 hits | $130,631 | $2,100,811 | 50 | Audience | Pin Casual + Cozy |
| 5 | Online Co-Op + Simulation50 in 100 earned $100k+, from 32 launches | 50 in 10016 hits | $119,545 | $1,509,973 | 32 | Small | Pin Online Co-Op + Simulation |
| 6 | Cozy + Simulation49 in 100 earned $100k+, from 37 launches | 49 in 10018 hits | $95,668 | $809,154 | 37 | Small | Pin Cozy + Simulation |
| 7 | Base Building + Tower Defense47 in 100 earned $100k+, from 34 launches | 47 in 10016 hits | $99,736 | $1,077,879 | 34 | Small | Pin Base Building + Tower Defense |
| 8 | Cooking + Simulation47 in 100 earned $100k+, from 30 launches | 47 in 10014 hits | $86,855 | $1,783,729 | 30 | SmallAudience | Pin Cooking + Simulation |
| 9 | Life Sim + Open World45 in 100 earned $100k+, from 33 launches | 45 in 10015 hits | $89,865 | $784,585 | 33 | Small | Pin Life Sim + Open World |
| 10 | Base Building + City Builder45 in 100 earned $100k+, from 53 launches | 45 in 10024 hits | $73,018 | $694,394 | 53 | 1-hit | Pin Base Building + City Builder |
| 11 | Economy + Immersive Sim44 in 100 earned $100k+, from 52 launches | 44 in 10023 hits | $67,836 | $456,339 | 52 | 1-hit | Pin Economy + Immersive Sim |
| 12 | Economy + Sandbox44 in 100 earned $100k+, from 48 launches | 44 in 10021 hits | $60,807 | $694,394 | 48 | SmallAudience | Pin Economy + Sandbox |
| 13 | First-Person + Management42 in 100 earned $100k+, from 52 launches | 42 in 10022 hits | $58,190 | $1,383,355 | 52 | 1-hitAudience | Pin First-Person + Management |
| 14 | City Builder + Sandbox42 in 100 earned $100k+, from 43 launches | 42 in 10018 hits | $36,472 | $411,945 | 43 | 1-hitSmall | Pin City Builder + Sandbox |
| 15 | Multiplayer + Online Co-Op42 in 100 earned $100k+, from 79 launches | 42 in 10033 hits | $67,200 | $784,585 | 79 | none | Pin Multiplayer + Online Co-Op |
| 16 | Multiplayer + Simulation41 in 100 earned $100k+, from 58 launches | 41 in 10024 hits | $49,207 | $1,783,729 | 58 | none | Pinned Multiplayer + Simulation |
| 17 | Open World + Sandbox41 in 100 earned $100k+, from 81 launches | 41 in 10033 hits | $38,186 | $641,210 | 81 | none | Pin Open World + Sandbox |
| 18 | Simulation + Trading41 in 100 earned $100k+, from 32 launches | 41 in 10013 hits | $56,514 | $588,173 | 32 | 1-hitSmall | Pin Simulation + Trading |
| 19 | Automation + Crafting40 in 100 earned $100k+, from 35 launches | 40 in 10014 hits | $46,244 | $668,606 | 35 | 1-hitSmall | Pin Automation + Crafting |
| 20 | Open World + Simulation39 in 100 earned $100k+, from 64 launches | 39 in 10025 hits | $41,029 | $809,154 | 64 | none | Pin Open World + Simulation |
| 21 | Cozy + Exploration39 in 100 earned $100k+, from 36 launches | 39 in 10014 hits | $42,497 | $655,133 | 36 | Small | Pin Cozy + Exploration |
| 22 | Cozy + Cute39 in 100 earned $100k+, from 49 launches | 39 in 10019 hits | $42,497 | $528,393 | 49 | Small | Pin Cozy + Cute |
| 23 | Immersive Sim + Life Sim39 in 100 earned $100k+, from 80 launches | 39 in 10031 hits | $49,793 | $682,937 | 80 | none | Pin Immersive Sim + Life Sim |
| 24 | Economy + Resource Management38 in 100 earned $100k+, from 34 launches | 38 in 10013 hits | $44,833 | $366,715 | 34 | Small | Pin Economy + Resource Management |
| 25 | First-Person + Multiplayer38 in 100 earned $100k+, from 34 launches | 38 in 10013 hits | $56,466 | $1,509,973 | 34 | Small | Pin First-Person + Multiplayer |
| 26 | Base Building + Colony Sim38 in 100 earned $100k+, from 37 launches | 38 in 10014 hits | $37,600 | $460,726 | 37 | Small | Pin Base Building + Colony Sim |
| 27 | Building + Management37 in 100 earned $100k+, from 86 launches | 37 in 10032 hits | $37,224 | $466,495 | 86 | Audience | Pin Building + Management |
| 28 | Automation + Sandbox37 in 100 earned $100k+, from 35 launches | 37 in 10013 hits | $26,760 | $641,210 | 35 | Small | Pin Automation + Sandbox |
| 29 | Life Sim + Management37 in 100 earned $100k+, from 84 launches | 37 in 10031 hits | $46,752 | $456,339 | 84 | 1-hit | Pin Life Sim + Management |
| 30 | Action-Adventure + Roguelite37 in 100 earned $100k+, from 30 launches | 37 in 10011 hits | $35,654 | $441,877 | 30 | Small | Pin Action-Adventure + Roguelite |
| 31 | Base Building + Sandbox37 in 100 earned $100k+, from 71 launches | 37 in 10026 hits | $33,396 | $641,210 | 71 | 1-hitAudience | Pin Base Building + Sandbox |
| 32 | Building + Immersive Sim37 in 100 earned $100k+, from 41 launches | 37 in 10015 hits | $44,858 | $682,937 | 41 | 1-hitSmall | Pin Building + Immersive Sim |
| 33 | Building + Sandbox36 in 100 earned $100k+, from 99 launches | 36 in 10036 hits | $26,760 | $668,606 | 99 | none | Pin Building + Sandbox |
| 34 | City Builder + Resource Management36 in 100 earned $100k+, from 33 launches | 36 in 10012 hits | $28,903 | $366,715 | 33 | 1-hitSmall | Pin City Builder + Resource Management |
| 35 | 3D + Funny36 in 100 earned $100k+, from 47 launches | 36 in 10017 hits | $22,437 | $372,839 | 47 | Small | Pin 3D + Funny |
| 36 | First-Person + Life Sim36 in 100 earned $100k+, from 50 launches | 36 in 10018 hits | $38,186 | $893,571 | 50 | 1-hitAudience | Pin First-Person + Life Sim |
| 37 | Economy + Simulation36 in 100 earned $100k+, from 117 launches | 36 in 10042 hits | $36,935 | $588,173 | 117 | none | Pin Economy + Simulation |
| 38 | City Builder + Management36 in 100 earned $100k+, from 39 launches | 36 in 10014 hits | $32,655 | $366,715 | 39 | 1-hitSmall | Pin City Builder + Management |
| 39 | Co-op + Multiplayer36 in 100 earned $100k+, from 81 launches | 36 in 10029 hits | $42,360 | $778,975 | 81 | none | Pin Co-op + Multiplayer |
| 40 | Immersive Sim + Management36 in 100 earned $100k+, from 81 launches | 36 in 10029 hits | $50,860 | $466,495 | 81 | none | Pin Immersive Sim + Management |
| 41 | Realistic + Shooter35 in 100 earned $100k+, from 31 launches | 35 in 10011 hits | $18,809 | $1,094,520 | 31 | 1-hitSmall | Pin Realistic + Shooter |
| 42 | Roguelike + Tower Defense35 in 100 earned $100k+, from 31 launches | 35 in 10011 hits | $27,377 | $985,954 | 31 | Small | Pin Roguelike + Tower Defense |
| 43 | Action Roguelike + Dungeon Crawler35 in 100 earned $100k+, from 48 launches | 35 in 10017 hits | $47,961 | $441,198 | 48 | 1-hitSmall | Pin Action Roguelike + Dungeon Crawler |
| 44 | 2D Platformer + Female Protagonist35 in 100 earned $100k+, from 34 launches | 35 in 10012 hits | $28,780 | $313,975 | 34 | Small | Pin 2D Platformer + Female Protagonist |
| 45 | Management + Sandbox35 in 100 earned $100k+, from 74 launches | 35 in 10026 hits | $52,130 | $694,394 | 74 | 1-hit | Pin Management + Sandbox |
| 46 | Immersive Sim + RPG35 in 100 earned $100k+, from 37 launches | 35 in 10013 hits | $20,166 | $947,019 | 37 | SmallAudience | Pin Immersive Sim + RPG |
| 47 | Automation + Simulation35 in 100 earned $100k+, from 40 launches | 35 in 10014 hits | $36,064 | $641,210 | 40 | 1-hitSmallAudience | Pin Automation + Simulation |
| 48 | Exploration + Life Sim35 in 100 earned $100k+, from 40 launches | 35 in 10014 hits | $24,867 | $655,133 | 40 | Small | Pin Exploration + Life Sim |
| 49 | Crafting + Management35 in 100 earned $100k+, from 43 launches | 35 in 10015 hits | $42,360 | $387,117 | 43 | 1-hitSmall | Pin Crafting + Management |
| 50 | Base Building + Simulation35 in 100 earned $100k+, from 55 launches | 35 in 10019 hits | $35,422 | $641,210 | 55 | 1-hit | Pin Base Building + Simulation |
| 51 | Sandbox + Strategy34 in 100 earned $100k+, from 87 launches | 34 in 10030 hits | $32,397 | $310,018 | 87 | 1-hit | Pin Sandbox + Strategy |
| 52 | Building + Simulation34 in 100 earned $100k+, from 122 launches | 34 in 10042 hits | $26,594 | $410,130 | 122 | Audience | Pin Building + Simulation |
| 53 | Crafting + Life Sim34 in 100 earned $100k+, from 32 launches | 34 in 10011 hits | $38,186 | $363,930 | 32 | Small | Pin Crafting + Life Sim |
| 54 | Horror + Simulation34 in 100 earned $100k+, from 32 launches | 34 in 10011 hits | $38,003 | $542,063 | 32 | 1-hitSmall | Pin Horror + Simulation |
| 55 | Building + Crafting34 in 100 earned $100k+, from 62 launches | 34 in 10021 hits | $31,186 | $352,182 | 62 | none | Pin Building + Crafting |
| 56 | Management + Simulation34 in 100 earned $100k+, from 204 launches | 34 in 10069 hits | $37,224 | $456,445 | 204 | none | Pin Management + Simulation |
| 57 | Co-op + Online Co-Op34 in 100 earned $100k+, from 77 launches | 34 in 10026 hits | $34,532 | $778,975 | 77 | none | Pin Co-op + Online Co-Op |
| 58 | Casual + Management33 in 100 earned $100k+, from 66 launches | 33 in 10022 hits | $38,186 | $341,747 | 66 | none | Pin Casual + Management |
| 59 | Roguelike Deckbuilder + Roguelite33 in 100 earned $100k+, from 57 launches | 33 in 10019 hits | $39,424 | $719,079 | 57 | 1-hit | Pin Roguelike Deckbuilder + Roguelite |
| 60 | Building + Economy33 in 100 earned $100k+, from 54 launches | 33 in 10018 hits | $37,934 | $842,454 | 54 | none | Pin Building + Economy |
| 61 | 2D + Metroidvania33 in 100 earned $100k+, from 48 launches | 33 in 10016 hits | $43,477 | $519,436 | 48 | 1-hitSmallAudience | Pin 2D + Metroidvania |
| 62 | Action + Sandbox33 in 100 earned $100k+, from 48 launches | 33 in 10016 hits | $16,572 | $608,395 | 48 | Small | Pin Action + Sandbox |
| 63 | Automation + Base Building33 in 100 earned $100k+, from 42 launches | 33 in 10014 hits | $36,064 | $641,210 | 42 | 1-hitSmall | Pin Automation + Base Building |
| 64 | Action RPG + Roguelike33 in 100 earned $100k+, from 36 launches | 33 in 10012 hits | $47,449 | $770,635 | 36 | 1-hitSmall | Pin Action RPG + Roguelike |
| 65 | Casual + Open World33 in 100 earned $100k+, from 36 launches | 33 in 10012 hits | $24,867 | $784,585 | 36 | Small | Pin Casual + Open World |
| 66 | Female Protagonist + Platformer33 in 100 earned $100k+, from 36 launches | 33 in 10012 hits | $29,186 | $568,688 | 36 | 1-hitSmall | Pin Female Protagonist + Platformer |
| 67 | Base Building + Open World Survival Craft33 in 100 earned $100k+, from 33 launches | 33 in 10011 hits | $42,492 | $668,606 | 33 | Small | Pin Base Building + Open World Survival Craft |
| 68 | City Builder + Economy33 in 100 earned $100k+, from 30 launches | 33 in 10010 hits | $32,655 | $694,394 | 30 | Small | Pin City Builder + Economy |
| 69 | Life Sim + Pixel Graphics33 in 100 earned $100k+, from 30 launches | 33 in 10010 hits | $62,544 | $883,045 | 30 | Small | Pin Life Sim + Pixel Graphics |
| 70 | Economy + Management33 in 100 earned $100k+, from 119 launches | 33 in 10039 hits | $37,934 | $436,654 | 119 | none | Pin Economy + Management |
| 71 | Economy + Life Sim33 in 100 earned $100k+, from 55 launches | 33 in 10018 hits | $38,186 | $252,787 | 55 | 1-hit | Pin Economy + Life Sim |
| 72 | 3D + Multiplayer33 in 100 earned $100k+, from 46 launches | 33 in 10015 hits | $24,685 | $830,431 | 46 | Small | Pin 3D + Multiplayer |
| 73 | Action + Online Co-Op33 in 100 earned $100k+, from 46 launches | 33 in 10015 hits | $17,724 | $1,159,887 | 46 | SmallAudience | Pin Action + Online Co-Op |
| 74 | Base Building + Open World33 in 100 earned $100k+, from 43 launches | 33 in 10014 hits | $19,159 | $668,606 | 43 | 1-hitSmall | Pin Base Building + Open World |
| 75 | Driving + Simulation33 in 100 earned $100k+, from 43 launches | 33 in 10014 hits | $25,531 | $436,993 | 43 | Small | Pin Driving + Simulation |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.