Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $178,490 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.8M top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets244 outHide small samples547 out

1,116 of 4,635 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

Simulation + VR 2 of 56 earned $100k+ at $10 to $20typical $6,438 1-hit
2D + Text-Based 3 of 37 earned $100k+ at $10 to $20typical $6,437 Small
Simulation + Trading 41 in 100 earned $100k+, from 32 launches at $10 to $20typical $75,352. Best of the pins 1-hitSmall
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 63 in 100 earned $100k+, from 30 launches 63 in 10019 hits $168,434 $910,583 30 1-hitSmall Pin Building + Life Sim
2 60 in 100 earned $100k+, from 50 launches 60 in 10030 hits $174,175 $2,801,082 50 Audience Pin Casual + Cozy
3 59 in 100 earned $100k+, from 54 launches 59 in 10032 hits $148,133 $1,696,936 54 Audience Pin Cozy + Relaxing
4 56 in 100 earned $100k+, from 36 launches 56 in 10020 hits $127,557 $1,078,873 36 Small Pin Cozy + Simulation
5 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits $178,490 $634,319 31 Small Pin Cinematic + Story Rich
6 53 in 100 earned $100k+, from 30 launches 53 in 10016 hits $115,807 $2,378,305 30 SmallAudience Pin Cooking + Simulation
7 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $159,393 $2,013,297 32 Small Pin Online Co-Op + Simulation
8 53 in 100 earned $100k+, from 34 launches 53 in 10018 hits $132,982 $1,437,172 34 SmallAudience Pin Base Building + Tower Defense
9 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits $119,820 $1,046,113 33 Small Pin Life Sim + Open World
10 49 in 100 earned $100k+, from 53 launches 49 in 10026 hits $97,357 $925,859 53 1-hit Pin Base Building + City Builder
11 49 in 100 earned $100k+, from 35 launches 49 in 10017 hits $61,659 $892,533 35 1-hitSmall Pin Automation + Crafting
12 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits $75,288 $2,013,297 34 Small Pin First-Person + Multiplayer
13 47 in 100 earned $100k+, from 32 launches 47 in 10015 hits $59,810 $357,048 32 Small Pin Automation + Strategy
14 47 in 100 earned $100k+, from 79 launches 47 in 10037 hits $89,600 $1,046,113 79 none Pin Multiplayer + Online Co-Op
15 46 in 100 earned $100k+, from 52 launches 46 in 10024 hits $90,448 $608,452 52 1-hit Pin Economy + Immersive Sim
16 46 in 100 earned $100k+, from 52 launches 46 in 10024 hits $77,587 $1,844,473 52 1-hitAudience Pin First-Person + Management
17 46 in 100 earned $100k+, from 48 launches 46 in 10022 hits $81,076 $925,859 48 Small Pin Economy + Sandbox
18 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits $48,085 $445,337 31 Small Pin Automation + Resource Management
19 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits $36,503 $1,314,605 31 Small Pin Roguelike + Tower Defense
20 45 in 100 earned $100k+, from 40 launches 45 in 10018 hits $48,085 $854,947 40 1-hitSmall Pin Automation + Simulation
21 45 in 100 earned $100k+, from 58 launches 45 in 10026 hits $65,609 $2,378,305 58 none Pin Multiplayer + Simulation
22 44 in 100 earned $100k+, from 36 launches 44 in 10016 hits $56,662 $873,511 36 Small Pin Cozy + Exploration
23 44 in 100 earned $100k+, from 34 launches 44 in 10015 hits $59,777 $488,953 34 Small Pin Economy + Resource Management
24 43 in 100 earned $100k+, from 37 launches 43 in 10016 hits $50,134 $614,301 37 Small Pin Base Building + Colony Sim
25 43 in 100 earned $100k+, from 49 launches 43 in 10021 hits $56,662 $704,525 49 Small Pin Cozy + Cute
Show 25 moreShowing 25 of 1,116 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.