Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

Best niches

All prices

Pairs with the best chance of $100k+, above the base rateFree until launch

Building + Multiplayerabout 2.3 times expected at its prices, could be luck46 in 100

1Building + Multiplayer46 in 10048 launches 2Base Building + Multiplayer46 in 10046 launches 3Online Co-Op + Roguelike45 in 10040 launches 4Cozy + Farming Sim45 in 10040 launches 5Crafting + Multiplayer45 in 10049 launches

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Last 18 months

Standard West-facing view Without the breakout Last 18 months

Only launches from the last 18 months. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 Last 18 months 30+ launches Reset

The Last 18 months lens is computed across all prices only for now, so this list reads All prices. Pick Standard to read $10 to $20.

Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Now: Base Building + Crafting, 38 in 100. 463 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Building + Simulation, $10,414 typical. 1,971 match.Biggest upsideWhat the top tenth earned at least.Not computed for lenses yet.Proven at scale100+ launches and above the base rate.Now: Building + Simulation, 25 in 100. 148 match.Busiest marketsMost launches first: where the competition is.Now: 2D + Casual, 1,131 launches. 1,971 match.

Hide one-hit markets206 out Hide small samples415 out Beats the base rate+1,101 if off

1,971 of 4,635 niches have 30+ launches at any price, Last 18 months. 870 match the search and chips. Sorted by chance of $100k+, lowest first.

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Niches at any price, Last 18 months, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at any price, Last 18 monthsthe base rate: the row to beat	1 in 151,722 of 26,291	$552	not computed	26,291
1	Colorful + Pixel Graphics1 in 15 earned $100k+, from 122 launches	1 in 158 hits	$253	not computed	122	none	Pin Colorful + Pixel Graphics
2	Action + Character Customization4 of 61 launches earned $100k+	4 of 614 hits	under 100	under 100	61	Audience	Pin Action + Character Customization
3	Exploration + Visual Novel4 of 61 launches earned $100k+	4 of 614 hits	under 100	under 100	61	none	Pin Exploration + Visual Novel
4	Puzzle + Retro4 of 61 launches earned $100k+	4 of 614 hits	under 100	under 100	61	none	Pin Puzzle + Retro
5	Adventure + Multiple Endings1 in 15 earned $100k+, from 137 launches	1 in 159 hits	$1,327	not computed	137	none	Pin Adventure + Multiple Endings
6	2D + Difficult1 in 15 earned $100k+, from 76 launches	1 in 155 hits	under 100	under 100	76	1-hit	Pin 2D + Difficult
7	3D + Management1 in 15 earned $100k+, from 76 launches	1 in 155 hits	under 100	under 100	76	1-hit	Pin 3D + Management
8	Casual + Crafting1 in 15 earned $100k+, from 76 launches	1 in 155 hits	under 100	under 100	76	none	Pin Casual + Crafting
9	2D + Anime1 in 15 earned $100k+, from 227 launches	1 in 1515 hits	$428	not computed	227	none	Pin 2D + Anime
10	Bullet Hell + Roguelike1 in 15 earned $100k+, from 121 launches	1 in 158 hits	$1,284	not computed	121	1-hitAudience	Pin Bullet Hell + Roguelike
11	3D + Sports1 in 15 earned $100k+, from 90 launches	1 in 156 hits	under 100	under 100	90	none	Pin 3D + Sports
12	2D + Sandbox4 of 60 launches earned $100k+	4 of 604 hits	under 100	under 100	60	none	Pin 2D + Sandbox
13	Casual + FPS4 of 60 launches earned $100k+	4 of 604 hits	under 100	under 100	60	1-hit	Pin Casual + FPS
14	Colorful + Fantasy4 of 60 launches earned $100k+	4 of 604 hits	under 100	under 100	60	none	Pin Colorful + Fantasy
15	2D + Card Battler3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin 2D + Card Battler
16	2D + Multiplayer3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin 2D + Multiplayer
17	2D Platformer + Shooter3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin 2D Platformer + Shooter
18	3D + Real Time Tactics3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin 3D + Real Time Tactics
19	Cartoon + Simulation3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin Cartoon + Simulation
20	Cartoony + Simulation3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	SmallAudience	Pin Cartoony + Simulation
21	Colorful + Shooter3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin Colorful + Shooter
22	Comedy + Puzzle3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin Comedy + Puzzle
23	Creature Collector + Simulation3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin Creature Collector + Simulation
24	Difficult + Puzzle3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	Small	Pin Difficult + Puzzle
25	Horror + Stealth3 of 45 launches earned $100k+	3 of 453 hits	under 100	under 100	45	1-hitSmall	Pin Horror + Stealth

Show 25 moreShowing 25 of 870 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.