Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

Best niches

All prices

Pairs with the best chance of $100k+, above the base rateFree until launch

Building + Multiplayerabout 2.3 times expected at its prices, could be luck46 in 100

1Building + Multiplayer46 in 10048 launches 2Base Building + Multiplayer46 in 10046 launches 3Online Co-Op + Roguelike45 in 10040 launches 4Cozy + Farming Sim45 in 10040 launches 5Crafting + Multiplayer45 in 10049 launches

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Last 18 months

Standard West-facing view Without the breakout Last 18 months

Only launches from the last 18 months. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 Last 18 months 30+ launches Reset

The Last 18 months lens is computed across all prices only for now, so this list reads All prices. Pick Standard to read $10 to $20.

Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Now: Base Building + Crafting, 38 in 100. 463 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Building + Simulation, $10,414 typical. 1,971 match.Biggest upsideWhat the top tenth earned at least.Not computed for lenses yet.Proven at scale100+ launches and above the base rate.Now: Building + Simulation, 25 in 100. 148 match.Busiest marketsMost launches first: where the competition is.Now: 2D + Casual, 1,131 launches. 1,971 match.

Hide one-hit markets0 out Hide small samples101 out Holds in every lens+1,508 if off

1,971 of 4,635 niches have 30+ launches at any price, Last 18 months. 463 match the search and chips. Sorted by chance of $100k+, lowest first.

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Niches at any price, Last 18 months, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at any price, Last 18 monthsthe base rate: the row to beat	1 in 151,722 of 26,291	$552	not computed	26,291
1	Cute + Hidden Objectnone of 127 launches earned $100k+	0 of 127no hits	$482	not computed	127	none	Pin Cute + Hidden Object
2	2D + Hidden Object1 of 149 launches earned $100k+	1 of 1491 hit	$442	not computed	149	none	Pin 2D + Hidden Object
3	2D + Linear1 of 130 launches earned $100k+	1 of 1301 hit	$214	not computed	130	none	Pin 2D + Linear
4	Incremental + Point & Click1 of 121 launches earned $100k+	1 of 1211 hit	$159	not computed	121	none	Pin Incremental + Point & Click
5	Simulation + Walking Simulator1 of 106 launches earned $100k+	1 of 1061 hit	$569	not computed	106	none	Pin Simulation + Walking Simulator
6	Casual + Stylized2 of 190 launches earned $100k+	2 of 1902 hits	$211	not computed	190	none	Pin Casual + Stylized
7	Casual + Point & Click4 of 335 launches earned $100k+	4 of 3354 hits	$268	not computed	335	none	Pin Casual + Point & Click
8	3D + Walking Simulator3 of 209 launches earned $100k+	3 of 2093 hits	$517	not computed	209	none	Pin 3D + Walking Simulator
9	Casual + Hidden Object4 of 268 launches earned $100k+	4 of 2684 hits	$442	not computed	268	none	Pin Casual + Hidden Object
10	Action RPG + Adventure2 of 133 launches earned $100k+	2 of 1332 hits	$268	not computed	133	none	Pin Action RPG + Adventure
11	3D + 3D Platformer4 of 252 launches earned $100k+	4 of 2524 hits	$161	not computed	252	none	Pin 3D + 3D Platformer
12	2D + Cartoony2 of 125 launches earned $100k+	2 of 1252 hits	$215	not computed	125	none	Pin 2D + Cartoony
13	Adventure + Hidden Object3 of 185 launches earned $100k+	3 of 1853 hits	$511	not computed	185	none	Pin Adventure + Hidden Object
14	3D Platformer + Adventure3 of 176 launches earned $100k+	3 of 1763 hits	$211	not computed	176	none	Pin 3D Platformer + Adventure
15	Action + Stylized2 of 115 launches earned $100k+	2 of 1152 hits	$375	not computed	115	none	Pin Action + Stylized
16	Arcade + Colorful3 of 169 launches earned $100k+	3 of 1693 hits	$161	not computed	169	none	Pin Arcade + Colorful
17	Arcade + Casual1 in 56 earned $100k+, from 506 launches	1 in 569 hits	$147	not computed	506	none	Pin Arcade + Casual
18	Casual + Retro2 of 110 launches earned $100k+	2 of 1102 hits	$214	not computed	110	none	Pin Casual + Retro
19	Action-Adventure + Casual4 of 215 launches earned $100k+	4 of 2154 hits	$142	not computed	215	none	Pin Action-Adventure + Casual
20	2D + Turn-Based Tactics2 of 101 launches earned $100k+	2 of 1012 hits	$375	not computed	101	none	Pin 2D + Turn-Based Tactics
21	First-Person + Hidden Object2 of 100 launches earned $100k+	2 of 1002 hits	$642	not computed	100	none	Pin First-Person + Hidden Object
22	Action + Top-Down Shooter3 of 149 launches earned $100k+	3 of 1493 hits	$211	not computed	149	none	Pin Action + Top-Down Shooter
23	2D + Arcade1 in 49 earned $100k+, from 388 launches	1 in 498 hits	$169	not computed	388	none	Pin 2D + Arcade
24	Action + Puzzle4 of 191 launches earned $100k+	4 of 1914 hits	$442	not computed	191	none	Pin Action + Puzzle
25	2D + Puzzle1 in 47 earned $100k+, from 518 launches	1 in 4711 hits	$268	not computed	518	none	Pin 2D + Puzzle

Show 25 moreShowing 25 of 463 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.