Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

Best niches

All prices

Pairs with the best chance of $100k+, above the base rateFree until launch

Building + Multiplayerabout 2.3 times expected at its prices, could be luck46 in 100

1Building + Multiplayer46 in 10048 launches 2Base Building + Multiplayer46 in 10046 launches 3Online Co-Op + Roguelike45 in 10040 launches 4Cozy + Farming Sim45 in 10040 launches 5Crafting + Multiplayer45 in 10049 launches

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens West-facing view

Standard West-facing view Without the breakout Last 18 months

Games mostly reviewed outside China: drops games with 35% or more of their reviews in Chinese. That share is measured for games with 2,000+ reviews; for smaller games it is guessed from the game's name. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 West-facing view 30+ launches Reset

The West-facing view lens is computed across all prices only for now, so this list reads All prices. Pick Standard to read $10 to $20.

Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Now: Building + Multiplayer, 48 in 100. 536 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Base Building + City Builder, $24,828 typical. 4,624 match.Biggest upsideWhat the top tenth earned at least.Not computed for lenses yet.Proven at scale100+ launches and above the base rate.Now: City Builder + Management, 37 in 100. 701 match.Busiest marketsMost launches first: where the competition is.Now: 2D + Casual, 3,611 launches. 4,624 match.

Hide one-hit markets1,614 out Hide small samples978 out

4,624 of 4,635 niches have 30+ launches at any price, West-facing view. Sorted by chance of $100k+, lowest first.

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Niches at any price, West-facing view, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at any price, West-facing viewthe base rate: the row to beat	1 in 151,722 of 26,291	$552	not computed	26,291
1	Casual + Precision Platformernone of 267 launches earned $100k+	0 of 267no hits	$125	not computed	267	1-hit	Pin Casual + Precision Platformer
2	Casual + Runnernone of 257 launches earned $100k+	0 of 257no hits	$63	not computed	257	none	Pin Casual + Runner
3	Action + Hidden Objectnone of 200 launches earned $100k+	0 of 200no hits	$390	not computed	200	none	Pin Action + Hidden Object
4	3D + Minimalistnone of 192 launches earned $100k+	0 of 192no hits	$172	not computed	192	none	Pin 3D + Minimalist
5	Action-Adventure + Hidden Objectnone of 180 launches earned $100k+	0 of 180no hits	$285	not computed	180	none	Pin Action-Adventure + Hidden Object
6	Puzzle + Side Scrollernone of 174 launches earned $100k+	0 of 174no hits	$211	not computed	174	none	Pin Puzzle + Side Scroller
7	3D + Precision Platformernone of 170 launches earned $100k+	0 of 170no hits	$189	not computed	170	none	Pin 3D + Precision Platformer
8	3D + Bullet Hellnone of 164 launches earned $100k+	0 of 164no hits	$379	not computed	164	none	Pin 3D + Bullet Hell
9	Arcade + Linearnone of 162 launches earned $100k+	0 of 162no hits	$211	not computed	162	none	Pin Arcade + Linear
10	Family Friendly + Hidden Objectnone of 158 launches earned $100k+	0 of 158no hits	$477	not computed	158	none	Pin Family Friendly + Hidden Object
11	Shoot 'Em Up + Top-Downnone of 148 launches earned $100k+	0 of 148no hits	$265	not computed	148	none	Pin Shoot 'Em Up + Top-Down
12	Casual + Sokobannone of 145 launches earned $100k+	0 of 145no hits	$157	not computed	145	none	Pin Casual + Sokoban
13	Puzzle Platformer + Strategynone of 145 launches earned $100k+	0 of 145no hits	$79	not computed	145	none	Pin Puzzle Platformer + Strategy
14	3D + Shoot 'Em Upnone of 143 launches earned $100k+	0 of 143no hits	$186	not computed	143	none	Pin 3D + Shoot 'Em Up
15	2D Platformer + Linearnone of 142 launches earned $100k+	0 of 142no hits	$247	not computed	142	none	Pin 2D Platformer + Linear
16	Casual + Solitairenone of 139 launches earned $100k+	0 of 139no hits	$276	not computed	139	Audience	Pin Casual + Solitaire
17	Casual + Real Time Tacticsnone of 131 launches earned $100k+	0 of 131no hits	$158	not computed	131	none	Pin Casual + Real Time Tactics
18	Arena Shooter + Casualnone of 122 launches earned $100k+	0 of 122no hits	$130	not computed	122	none	Pin Arena Shooter + Casual
19	3D Platformer + Strategynone of 119 launches earned $100k+	0 of 119no hits	$71	not computed	119	1-hit	Pin 3D Platformer + Strategy
20	Arcade + Collectathonnone of 117 launches earned $100k+	0 of 117no hits	$179	not computed	117	none	Pin Arcade + Collectathon
21	Puzzle Platformer + Side Scrollernone of 117 launches earned $100k+	0 of 117no hits	$310	not computed	117	none	Pin Puzzle Platformer + Side Scroller
22	Cartoony + Hidden Objectnone of 113 launches earned $100k+	0 of 113no hits	$578	not computed	113	none	Pin Cartoony + Hidden Object
23	Fantasy + Hidden Objectnone of 113 launches earned $100k+	0 of 113no hits	$526	not computed	113	none	Pin Fantasy + Hidden Object
24	Comic Book + Cutenone of 112 launches earned $100k+	0 of 112no hits	$266	not computed	112	none	Pin Comic Book + Cute
25	3D + Idlernone of 111 launches earned $100k+	0 of 111no hits	$268	not computed	111	none	Pin 3D + Idler

Show 25 moreShowing 25 of 4,624 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.