Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
192,373
on 4 Oct 2026

Niches 3 Oct

Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $51,218 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $903k top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets0 outHide small samples149 outHolds in every lens+720 if off

1,116 of 4,635 niches have 30+ launches at $10 to $20. 396 match the search and chips. Sorted by chance of $100k+, highest first.

Pin a niche to keep it here while you filter.
Pin another to compare.
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 56 in 100 earned $100k+, from 36 launches 56 in 10020 hits under 100 under 100 36 Small Pin Cozy + Simulation
2 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits under 100 under 100 31 Small Pin Cinematic + Story Rich
3 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits under 100 under 100 32 Small Pin Online Co-Op + Simulation
4 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits under 100 under 100 33 Small Pin Life Sim + Open World
5 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits under 100 under 100 34 Small Pin First-Person + Multiplayer
6 47 in 100 earned $100k+, from 32 launches 47 in 10015 hits under 100 under 100 32 Small Pin Automation + Strategy
7 47 in 100 earned $100k+, from 79 launches 47 in 10037 hits under 100 under 100 79 none Pin Multiplayer + Online Co-Op
8 46 in 100 earned $100k+, from 48 launches 46 in 10022 hits under 100 under 100 48 Small Pin Economy + Sandbox
9 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits under 100 under 100 31 Small Pin Automation + Resource Management
10 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits under 100 under 100 31 Small Pin Roguelike + Tower Defense
11 Multiplayer + Simulation45 in 100 earned $100k+, from 58 launches 45 in 10026 hits under 100 under 100 58 none Pin Multiplayer + Simulation

45 in 100 earned $100k+, from 58 launches at $10 to $20. That is about 2.2 times the base rate.

Base rate at $10 to $20: 20 in 100 (878 of 4,304 launches earned $100k+).

Odds by size: $1k+ 93 in 100 · $10k+ 76 in 100 · $100k+ 45 in 100. Under 100 launches, so no typical figure.

Lens check, all pricesHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

No warning markers: no single game holds half the money, the sample is 50+ launches and the West-facing view does not move the answer.

Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices28 in 100197$9,620
Under $51 of 61 launches61under 100
$5 to $1017 in 10054under 100
$10 to $2045 in 10058under 100
$20 to $4019 of 24 launches24under 100

Grey: under 30 launches or 5 hits at that price, written as a count. Typical needs 100 launches. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • Multiplayerstyle tag32 in 100 earned $100k+, from 267 launches
  • Simulation24 in 100 earned $100k+, from 874 launches
Open niche pageCheck this idea
12 44 in 100 earned $100k+, from 36 launches 44 in 10016 hits under 100 under 100 36 Small Pin Cozy + Exploration
13 44 in 100 earned $100k+, from 34 launches 44 in 10015 hits under 100 under 100 34 Small Pin Economy + Resource Management
14 43 in 100 earned $100k+, from 37 launches 43 in 10016 hits under 100 under 100 37 Small Pin Base Building + Colony Sim
15 43 in 100 earned $100k+, from 49 launches 43 in 10021 hits under 100 under 100 49 Small Pin Cozy + Cute
16 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits under 100 under 100 81 none Pin Co-op + Multiplayer
17 42 in 100 earned $100k+, from 81 launches 42 in 10034 hits under 100 under 100 81 none Pin Immersive Sim + Management
18 41 in 100 earned $100k+, from 81 launches 41 in 10033 hits under 100 under 100 81 none Pin Open World + Sandbox
19 41 in 100 earned $100k+, from 86 launches 41 in 10035 hits under 100 under 100 86 none Pin Building + Management
20 41 in 100 earned $100k+, from 64 launches 41 in 10026 hits under 100 under 100 64 none Pin Open World + Simulation
21 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits under 100 under 100 32 Small Pin First-Person + Online Co-Op
22 40 in 100 earned $100k+, from 30 launches 40 in 10012 hits under 100 under 100 30 Small Pin Action-Adventure + Roguelite
23 40 in 100 earned $100k+, from 48 launches 40 in 10019 hits under 100 under 100 48 Small Pin Action + Sandbox
24 39 in 100 earned $100k+, from 31 launches 39 in 10012 hits under 100 under 100 31 Small Pin Exploration + Roguelite
25 39 in 100 earned $100k+, from 31 launches 39 in 10012 hits under 100 under 100 31 Small Pin Multiple Endings + Simulation
26 38 in 100 earned $100k+, from 99 launches 38 in 10038 hits under 100 under 100 99 none Pin Building + Sandbox
27 38 in 100 earned $100k+, from 47 launches 38 in 10018 hits under 100 under 100 47 Small Pin 3D + Funny
28 38 in 100 earned $100k+, from 77 launches 38 in 10029 hits under 100 under 100 77 none Pin Co-op + Online Co-Op
29 38 in 100 earned $100k+, from 40 launches 38 in 10015 hits under 100 under 100 40 Small Pin Exploration + Life Sim
30 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits under 100 under 100 32 Small Pin Crafting + Life Sim
31 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits under 100 under 100 32 Small Pin RTS + Tower Defense
32 37 in 100 earned $100k+, from 62 launches 37 in 10023 hits under 100 under 100 62 none Pin Building + Crafting
33 37 in 100 earned $100k+, from 54 launches 37 in 10020 hits under 100 under 100 54 none Pin Building + Economy
34 37 in 100 earned $100k+, from 30 launches 37 in 10011 hits under 100 under 100 30 Small Pin City Builder + Economy
35 36 in 100 earned $100k+, from 44 launches 36 in 10016 hits under 100 under 100 44 Small Pin Dark + Psychological Horror
36 36 in 100 earned $100k+, from 47 launches 36 in 10017 hits under 100 under 100 47 Small Pin City Builder + Colony Sim
37 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits under 100 under 100 31 Small Pin Automation + Building
38 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits under 100 under 100 31 Small Pin Cozy + Wholesome
39 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits under 100 under 100 31 Small Pin Immersive Sim + Story Rich
40 35 in 100 earned $100k+, from 34 launches 35 in 10012 hits under 100 under 100 34 Small Pin 2D Platformer + Female Protagonist
41 35 in 100 earned $100k+, from 91 launches 35 in 10032 hits under 100 under 100 91 none Pin Base Building + Strategy
42 35 in 100 earned $100k+, from 37 launches 35 in 10013 hits under 100 under 100 37 Small Pin Adventure + Cinematic
43 35 in 100 earned $100k+, from 37 launches 35 in 10013 hits under 100 under 100 37 Small Pin Immersive Sim + RPG
44 35 in 100 earned $100k+, from 46 launches 35 in 10016 hits under 100 under 100 46 Small Pin 3D + Multiplayer
45 35 in 100 earned $100k+, from 75 launches 35 in 10026 hits under 100 under 100 75 none Pin Base Building + Crafting
46 34 in 100 earned $100k+, from 67 launches 34 in 10023 hits under 100 under 100 67 none Pin Roguelike + Turn-Based Strategy
47 34 in 100 earned $100k+, from 82 launches 34 in 10028 hits under 100 under 100 82 none Pin Open World + RPG
48 34 in 100 earned $100k+, from 50 launches 34 in 10017 hits under 100 under 100 50 none Pin Investigation + Story Rich
49 34 in 100 earned $100k+, from 89 launches 34 in 10030 hits under 100 under 100 89 none Pin Building + Strategy
50 34 in 100 earned $100k+, from 101 launches 34 in 10034 hits $24,902 $903,041 101 none Pin First-Person + Immersive Sim
51 33 in 100 earned $100k+, from 84 launches 33 in 10028 hits under 100 under 100 84 none Pin City Builder + Strategy
52 33 in 100 earned $100k+, from 66 launches 33 in 10022 hits under 100 under 100 66 none Pin Casual + Management
53 33 in 100 earned $100k+, from 66 launches 33 in 10022 hits under 100 under 100 66 none Pin Investigation + Mystery
54 33 in 100 earned $100k+, from 60 launches 33 in 10020 hits under 100 under 100 60 none Pin Detective + Mystery
55 33 in 100 earned $100k+, from 57 launches 33 in 10019 hits under 100 under 100 57 none Pin Action + Co-op
56 33 in 100 earned $100k+, from 45 launches 33 in 10015 hits under 100 under 100 45 Small Pin Dating Sim + RPG
57 33 in 100 earned $100k+, from 36 launches 33 in 10012 hits under 100 under 100 36 Small Pin Casual + Open World
58 33 in 100 earned $100k+, from 33 launches 33 in 10011 hits under 100 under 100 33 Small Pin Base Building + Open World Survival Craft
59 33 in 100 earned $100k+, from 30 launches 33 in 10010 hits under 100 under 100 30 Small Pin Base Building + RTS
60 33 in 100 earned $100k+, from 94 launches 33 in 10031 hits under 100 under 100 94 none Pin Action + Roguelike
61 33 in 100 earned $100k+, from 64 launches 33 in 10021 hits under 100 under 100 64 none Pin First-Person + Sandbox
62 33 in 100 earned $100k+, from 98 launches 33 in 10032 hits under 100 under 100 98 none Pin Casual + Life Sim
63 33 in 100 earned $100k+, from 86 launches 33 in 10028 hits under 100 under 100 86 none Pin Exploration + Pixel Graphics
64 33 in 100 earned $100k+, from 43 launches 33 in 10014 hits under 100 under 100 43 Small Pin 3D + Open World
65 33 in 100 earned $100k+, from 40 launches 33 in 10013 hits under 100 under 100 40 Small Pin Action Roguelike + Action-Adventure
66 33 in 100 earned $100k+, from 40 launches 33 in 10013 hits under 100 under 100 40 Small Pin Realistic + Sandbox
67 32 in 100 earned $100k+, from 154 launches 32 in 10050 hits $36,094 $865,984 154 none Pin First-Person + Simulation
68 32 in 100 earned $100k+, from 34 launches 32 in 10011 hits under 100 under 100 34 Small Pin Casual + Farming Sim
69 32 in 100 earned $100k+, from 34 launches 32 in 10011 hits under 100 under 100 34 Small Pin Horror + Multiple Endings
70 32 in 100 earned $100k+, from 96 launches 32 in 10031 hits under 100 under 100 96 none Pin Action + Roguelite
71 32 in 100 earned $100k+, from 31 launches 32 in 10010 hits under 100 under 100 31 Small Pin Action + Gore
72 32 in 100 earned $100k+, from 31 launches 32 in 10010 hits under 100 under 100 31 Small Pin Action + Space
73 32 in 100 earned $100k+, from 31 launches 32 in 10010 hits under 100 under 100 31 Small Pin Character Customization + Sandbox
74 32 in 100 earned $100k+, from 31 launches 32 in 10010 hits under 100 under 100 31 Small Pin Funny + Simulation
75 32 in 100 earned $100k+, from 162 launches 32 in 10052 hits $38,636 $516,035 162 none Pin Life Sim + Simulation
Show 25 moreShowing 75 of 396 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.