Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Niches 3 Oct
Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.
Typical launch, all prices, first year $552
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
1,116 of 4,635 niches have 30+ launches at $10 to $20. 247 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 20 in 100878 of 4,304 | $10,978 | $287,297 | 4,304 | |||||||||||||||||||||||||||
| 1 | Multiplayer + Online Co-Op47 in 100 earned $100k+, from 79 launches | 47 in 10037 hits | $89,600 | $1,046,113 | 79 | none | Pin Multiplayer + Online Co-Op | ||||||||||||||||||||||||
| 2 | Multiplayer + Simulation45 in 100 earned $100k+, from 58 launches | 45 in 10026 hits | $65,609 | $2,378,305 | 58 | none | Pin Multiplayer + Simulation | ||||||||||||||||||||||||
45 in 100 earned $100k+, from 58 launches at $10 to $20. That is about 2.2 times the base rate. Base rate at $10 to $20: 20 in 100 (878 of 4,304 launches earned $100k+). Typical first year $65,609; the top 1 in 10 earned at least $2,378,305. Lens check, all pricesHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds. No warning markers: no single game holds half the money, the sample is 50+ launches and the West-facing view does not move the answer.
Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price. Its two tags alone, at $10 to $20
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| 3 | Co-op + Multiplayer42 in 100 earned $100k+, from 81 launches | 42 in 10034 hits | $56,479 | $1,038,633 | 81 | none | Pin Co-op + Multiplayer | ||||||||||||||||||||||||
| 4 | Immersive Sim + Management42 in 100 earned $100k+, from 81 launches | 42 in 10034 hits | $67,813 | $621,994 | 81 | none | Pin Immersive Sim + Management | ||||||||||||||||||||||||
| 5 | Open World + Sandbox41 in 100 earned $100k+, from 81 launches | 41 in 10033 hits | $51,218 | $854,947 | 81 | none | Pin Open World + Sandbox | ||||||||||||||||||||||||
| 6 | Building + Management41 in 100 earned $100k+, from 86 launches | 41 in 10035 hits | $49,632 | $621,994 | 86 | none | Pin Building + Management | ||||||||||||||||||||||||
| 7 | Open World + Simulation41 in 100 earned $100k+, from 64 launches | 41 in 10026 hits | $54,706 | $1,078,873 | 64 | none | Pin Open World + Simulation | ||||||||||||||||||||||||
| 8 | Building + Sandbox38 in 100 earned $100k+, from 99 launches | 38 in 10038 hits | $35,679 | $892,533 | 99 | none | Pin Building + Sandbox | ||||||||||||||||||||||||
| 9 | Co-op + Online Co-Op38 in 100 earned $100k+, from 77 launches | 38 in 10029 hits | $46,042 | $1,038,633 | 77 | none | Pin Co-op + Online Co-Op | ||||||||||||||||||||||||
| 10 | Building + Crafting37 in 100 earned $100k+, from 62 launches | 37 in 10023 hits | $41,582 | $469,576 | 62 | none | Pin Building + Crafting | ||||||||||||||||||||||||
| 11 | Building + Economy37 in 100 earned $100k+, from 54 launches | 37 in 10020 hits | $51,499 | $1,123,272 | 54 | none | Pin Building + Economy | ||||||||||||||||||||||||
| 12 | Base Building + Strategy35 in 100 earned $100k+, from 91 launches | 35 in 10032 hits | $37,618 | $606,660 | 91 | none | Pin Base Building + Strategy | ||||||||||||||||||||||||
| 13 | Base Building + Crafting35 in 100 earned $100k+, from 75 launches | 35 in 10026 hits | $44,566 | $854,947 | 75 | none | Pin Base Building + Crafting | ||||||||||||||||||||||||
| 14 | Roguelike + Turn-Based Strategy34 in 100 earned $100k+, from 67 launches | 34 in 10023 hits | $24,288 | $393,404 | 67 | none | Pin Roguelike + Turn-Based Strategy | ||||||||||||||||||||||||
| 15 | Open World + RPG34 in 100 earned $100k+, from 82 launches | 34 in 10028 hits | $28,650 | $503,406 | 82 | none | Pin Open World + RPG | ||||||||||||||||||||||||
| 16 | Investigation + Story Rich34 in 100 earned $100k+, from 50 launches | 34 in 10017 hits | $42,772 | $586,254 | 50 | none | Pin Investigation + Story Rich | ||||||||||||||||||||||||
| 17 | Building + Strategy34 in 100 earned $100k+, from 89 launches | 34 in 10030 hits | $27,075 | $546,840 | 89 | none | Pin Building + Strategy | ||||||||||||||||||||||||
| 18 | First-Person + Immersive Sim34 in 100 earned $100k+, from 101 launches | 34 in 10034 hits | $24,902 | $903,041 | 101 | none | Pin First-Person + Immersive Sim | ||||||||||||||||||||||||
| 19 | City Builder + Strategy33 in 100 earned $100k+, from 84 launches | 33 in 10028 hits | $43,540 | $614,301 | 84 | none | Pin City Builder + Strategy | ||||||||||||||||||||||||
| 20 | Casual + Management33 in 100 earned $100k+, from 66 launches | 33 in 10022 hits | $51,218 | $455,662 | 66 | none | Pin Casual + Management | ||||||||||||||||||||||||
| 21 | Investigation + Mystery33 in 100 earned $100k+, from 66 launches | 33 in 10022 hits | $29,085 | $793,445 | 66 | none | Pin Investigation + Mystery | ||||||||||||||||||||||||
| 22 | Detective + Mystery33 in 100 earned $100k+, from 60 launches | 33 in 10020 hits | $37,244 | $1,047,995 | 60 | none | Pin Detective + Mystery | ||||||||||||||||||||||||
| 23 | Action + Co-op33 in 100 earned $100k+, from 57 launches | 33 in 10019 hits | $23,632 | $2,119,703 | 57 | none | Pin Action + Co-op | ||||||||||||||||||||||||
| 24 | Action + Roguelike33 in 100 earned $100k+, from 94 launches | 33 in 10031 hits | $34,931 | $741,077 | 94 | none | Pin Action + Roguelike | ||||||||||||||||||||||||
| 25 | First-Person + Sandbox33 in 100 earned $100k+, from 64 launches | 33 in 10021 hits | $34,042 | $680,730 | 64 | none | Pin First-Person + Sandbox | ||||||||||||||||||||||||
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.